AVEDA HAS LANDED
By Eleanor Dunne, 9 November 2018
If you’re looking for a way to upgrade your mane game, the search ends here because Aveda has just arrived at ASOS. Using organic ingredients, Aveda's eco-friendly, plant-based formulas will turn your tresses into the magical mane you've been waiting for. From curly ringlets to fine locks, they've got a huge range of specialist formulas – read on to find out why we're loving the brand ATM.
Right everyone in the beauty game is buzzing about sustainability and eco-friendly formulas. But did you know Aveda was one of the first to think ethically? Right from its launch in the US in 1978, Aveda's been doing things the environmentally conscious way – that includes using renewable energy, recycled packaging and not testing on animals.
And there's a lot more to love about Aveda besides its eco-friendliness. Whatever ails you in the mane department, they're there for you. Been having a little too much fun with the hairdryer/curlers/dye? Their Damage Ready line (packed with hair-strengthening quinoa protein and macadamia oil) is your saviour. Hair feeling a bit on the thin side? Their Thickening Tonic is here to help you get a mane of Rachel Green proportions.
And there's something in there for the curly-haired, too: the brand’s Be Curly Curl Enhancer is set to unleash your natural curl power. Intensifying ringlets, taming frizz and increasing shine, the formula's wheat protein expands when hair is wet, magically retracting when hair is dry to help lock those curls down. Now, step away from the straighteners...