Amidst the flurry of Instagram beauty launches, lip kits and contour palettes, one brand has remained a constant. Ever since its launch in New York in 1946, when Estée Lauder and her husband Joseph introduced a new four-product range, which included a cleansing oil and an all-purpose cream, the brand has been ever-present on department store shelves. And now, the brand and its cult products have just dropped on ASOS, set to polish up the contents of your makeup bag and complexion no end.
ESTEE LAUDER HAS LANDED
By Grace Cook, 6 September 2018
Lately, the brand has attracted something of a cult millennial following, thanks to putting mega-babe Kendall Jenner in its ad campaigns and being advocated by vloggers the world over for its foundation's long-lasting wear. It's no surprise then that Estée Lauder's products have now reached icon status, and here's why...