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Amidst the flurry of Instagram beauty launches, lip kits and contour palettes, one brand has remained a constant. Ever since its launch in New York in 1946, when Estée Lauder and her husband Joseph introduced a new four-product range, which included a cleansing oil and an all-purpose cream, the brand has been ever-present on department store shelves. And now, the brand and its cult products have just dropped on ASOS, set to polish up the contents of your makeup bag and complexion no end. 

Estée Lauder collection available at ASOS | ASOS Style Feed

Lately, the brand has attracted something of a cult millennial following, thanks to putting mega-babe Kendall Jenner in its ad campaigns and being advocated by vloggers the world over for its foundation's long-lasting wear. It's no surprise then that Estée Lauder's products have now reached icon status, and here's why...

Estée Lauder Double Wear foundation available at ASOS | ASOS Style Feed

Double Wear is the foundation equivalent of a deep-pan stuffed-crust pizza with extra toppings, a hot chocolate with cream and tons of marshmallows, or a trash TV marathon on a rainy Sunday. In other words, it's the best of the best. Its 24-hour staying power will take you through any number of events, be that Burning Man or your office Christmas party. Guaranteed to need no touch-ups throughout the day, this foundation comes in 54 shades across a range of skin tones. It lasts in hot and humid weather and is transfer resistant. Need we go on? 
Estée Lauder Daywear moisturiser available at ASOS | ASOS Style Feed

With the change in seasons approaching, and winter coming, now is the time to invest in an amazing moisturiser to see your skin through the chilly period. And Estée Lauder's DayWear moisturiser is the one to buy to prevent skin chapping, flaking and drying out as the cold air bites. With 24-hour intensive-yet-lightweight properties, this cream is packed full of antioxidants, and sunscreen, and it's quick drying, and non-acnegenic (which means not only will it not clog pores, it also won't allow your makeup to slide off). 98% of women surveyed don't say their skin feels smoother, fresher and healthier after use for nothing. Just sayin'...
Estée Lauder Advanced Night Repair available at ASOS | ASOS Style Feed

Pictures: ASOS

We're forever being preached about the power of beauty sleep. But imagine if there was a product that could guarantee actual beauty sleep even if you don't manage to get your full eight hours of shut-eye? Well, with Estee Lauder's Advanced Night Repair, you can. Packed full of nourishing antioxidants, the concentrated formula is said to create a 'nighttime cocoon' that promotes healing and rejuvenation. While strengthening, nourishing and rebuilding the skin overnight, it also builds up its resistance to daily toxins for a fresh face no matter the time of day.