We use cookies for two reasons: to give you the best experience on ASOS, and to make sure the ASOS ads you see on other sites are relevant. By continuing, you agree to our use of cookies – find out more here.

Skip to main content
your browser is not supported
To use ASOS, we recommend using the latest versions of Chrome, Firefox, Safari or Internet Explorer



Pink hair, violet hair, pastel-hued unicorn hair… when it comes to hair colour trends, we’ve seen just about every shade under the rainbow – literally. That’s why we’re so excited about the latest hair colour craze, which takes inspiration from a previously untapped resource – your jewellery drawer. That's right, rose gold-coloured tresses are the new trend about to hit your Instagram feed. Here, ASOS Insider Lotte shows us how it’s done.

Rose gold hair product available at ASOS | ASOS Style Feed

Picture: @asos_lotte

Warm and peachy, with a soft fade from root to tip, Lotte’s rose-gold colour switch is all our autumn hair dreams come true. Good news for all you brunettes out there – this is a colour trend you can finally get on board with. Because unlike the recent pastel hair colours, you don’t need to dye your hair white-blonde first to get the full effect – instead you can add it over highlighted or ombré-hued tresses.

L'Oreal Paris rose gold hair paint available at ASOS | ASOS Style Feed

Picture: ASOS

It works on all skin tones too – if you have fair skin, go for a light to medium peach, if you have olive skin choose a darker peach shade and if you have dark skin try out a vibrant mix of coral and strawberry tones for a bright orange-pink.