Skip to main content
your browser is not supported
To use ASOS, we recommend using the latest versions of Chrome, Firefox, Safari or Edge



Makeup with staying power  sometimes it can feel like a myth, right? Like the foundation promising eight-hour wear that slides off after two, or the mascara that claimed to be waterproof that starts running down your face the minute you’re in the pool. Not Smashbox, though. Smashbox is a makeup brand literally founded upon the principles of staying power. And now it’s dropped on ASOS for your festival, party and everyday pleasure.
Smashbox Cosmetics launches at ASOS | ASOS Fashion & Beauty Feed

Born out of Smashbox Studios in LA, the brand was founded in 1996 by photographers Dean and Davis Factor to perform in front of the cameras. It helps that the brand’s founders come from makeup royalty  they’re the great-grandsons of legend Max Factor. The brand launched with what was at the time a completely innovative product, the world’s first-ever primer. The Photo Finish Primer was designed to go under makeup to reduce shine, oil and to give foundation staying power – 18 years on it’s still the brand’s bestselling product. Need we say more?
Smashbox Primers launch at ASOS | ASOS Fashion & Beauty Feed

They’ve since expanded the primer range to not only give a long-lasting effect but to combat a multitude of other skin issues, too. A tinted primer adds radiance, while the minty green paste comes with redness-reducing properties, and there’s another to minimise pores. Dreamy skin, be mine.
Smashbox eye palettes launch at ASOS | ASOS Fashion & Beauty Feed

Eye palettes are having a bit of a moment, and none are greater than the Smashbox ones for shadows that have buildable pigment, a metallic finish and long-lasting wear. From bronzey ones that are perfect for offsetting a summer glow to bolder shades like emerald green and retro turquoise, there’s a compact for everyone.
Smashbox Beauty launches at ASOS | ASOS Fashion & Beauty Feed

Pictures: ASOS

Everyone knows a pigmented lipstick with true staying power is hard to find. So let us introduce you to Smashbox’s. This liquid lipstick comes in a matte finish and has moisturising properties so your lips won't dry out. And it’s guaranteed to actually last for eight hours! What’s not to love?