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When it comes to matters of the wardrobe, there’s no denying that our Scandi neighbours have that distinctly effortless and cool thing well and truly nailed down. And while the style aesthetic usually conjures images of minimal, functional cuts and clean tailoring, the AW18 showgoers at Stockholm Fashion Week made a louder entrance this year. Case in point? Fashion editor Jeanette Friis Madsen and her blogger mate Emili Sindlev making ‘go bright or go home’ cold-weather dressing a major priority…
Jeanette Friis Madsen and Emili Sindlev at Stockholm Fashion Week Autumn Winter 2018

Sweet treat

Looking like they were plucked straight out of a Wes Anderson storyboard or a gelato display, the head-to-toe colour scheme here was sugary-sweet sherbet. For Jeanette, limoncello flowing trousers were paired with an ice blush cashmere top and smartened up with a matching blazer, before white heeled boots upped the retro vibes. BFF Emili opted for a more eclectic granny-chic getup, with a 70s-style longline top over silky pink trousers and a plum check scarf clashing up the prints.
Jeanette Friis Madsen and Emili Sindlev at Stockholm Fashion Week Autumn Winter 2018

Minty fresh

If there was ever a colour palette to make the heart swoon, this is it. Icy aqua tones + richer royal blues = pristine preppy matchings. Jeanette played the silhouettes game by pairing an oversized v-neck knit with a pastel pleated midi skirt. White pointed booties kept the look fresh and bright, with the orange-tan clutch adding some warmer notes. Then, it was all about texture for Emili’s look. A turquoise silky blouse (points to the very Scandi high neck and exaggerated cuffing) tucked into a deeper suede pleated midi. Finally, chestnut leather knee-high boots anchored the 'fit.
Jeanette Friis Madsen and Emili Sindlev at Stockholm Fashion Week Autumn Winter 2018

Pictures: Imaxtree

Clash of the titans

Rules are made to be broken, right? Usually an unforgiving colour combo, red and pink gets a welcome reimagining in the form of Jeanette’s jewel-toned chilly-weather look. A cosy roll-neck (props to the XXL sleeves) gets tucked into high-waisted floor-skimming trousers, while pointy black boots streamline the assemble. Emili goes for the aesthetic known as ‘more is more, and then a little bit more’. Layering is key here, so a black roll-neck goes under a striped work shirt and knitted midi. Dramatic sheer red skirting adds flounce, then white socks under stilettos inputs that SATC-worthy twist. Carrie would be proud.