BRAND BUZZ
SUSTAINABLE JEANS TO LOVE
By Maybelle Morgan, 10 September 2017
Finding that perfect pair of jeans can mean a power struggle of mythic proportions (between your purse and your inner strength, obviously). But when you find the one, it makes all the days spent tussling in ill-fitting pairs totally worth it.
Picture: ASOS
But did you know it takes a staggering 8,000 litres of water to make a single pair of jeans? Yep, not good for the environment at all. And we love dreamy denim just as much as you do, which is why we're excited about ASOS introducing a new sustainable denim line to try to make a change.
Picture: ASOS
A partnership with REMO (the REcycle MOvement) sees the styles you already know and love – fits from slim to mom, and washes and finishes including dark blue, light blue, ripped and raw hems – refreshed and re-imagined using a high-quality mix of recycled cotton and CmiA (Cotton made in Africa). The first drop is available now, but keep your eyes peeled for more this month...
