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From fancy occasions to city break ramblings, the maxi dress is a multipurpose summer essential. Check out these five #AsSeenOnMe babes demonstrating maxi adaptability with minimum fuss.
#AsSeenOnMe blogger wearing maxi dress and a Cargo jacket. | ASOS Fashion & Beauty Feed

Instagram: @basmakhalifa

Ruffle up

If you blew all your savings on a luxe, full-length frock for wedding season and are now keen to maximise on your investment, take a look at this refresher course in dressing down a maxi. A khaki cargo jacket will bring the casj to any number of floor-length frills, but swap out the heels for sneaks to achieve next-level chill. 
#AsSeenOnMe blogger wearing floaty teal maxi dress. | ASOS Fashion & Beauty Feed

Instagram: @themarcystop

The transition piece

The cold shoulders and ruffled layers on this floaty number are so dreamy for your daytime deal – simply pair with casual sandals and a relaxed satchel. Or, for fancier plans, amp up the glam with sleek metallic sandals and matching clutch.

#AsSeenOnMe blogger wearing pink maxi dress with ruffle detail. | ASOS Fashion & Beauty Feed

Instagram: @kateogata

Making me blush

All-pink everything is where it's at this summer, so go hard by opting for blush tones and cutesy ruffle detailing. A breezy silhouette will give your body some breathing space and help you keep your cool at a casual Sunday brunch. Finish with a chunky, woven beach bag and suede sandals (in pink, obvs).

#AsSeenOnMe blogger wearing white maxi beach cover-up. | ASOS Fashion & Beauty Feed

Instagram: @myfashpoint

Grecian queen

There’s nothing like a flimsy cotton dress with ocean-blue embroidery to make you feel like a Greek goddess, and this #AsSeenOnMe star is giving us beachside cover-up style to swoon over. Wear with a straw hat to match those tranquil holiday feels and switch your sandals for sliders.
#AsSeenOnMe blogger wearing a royal blue maxi dress. | ASOS Fashion & Beauty Feed

Instagram: @sgveronica

Into the blue

A mega-ruffle detailed maxi, with a figure-flattering waist tie and sexy front split = real date-night potential. To complete the royal blue look, channel simple sophistication with barely there heels and delicate bling.