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10 cult-classic beauty buys on ASOS

Beauty soulmates. You know, those holy grail buys that complete you. Like who even were you before they came into your life? *Deep sigh* We get it. From blogger-famous picks to that one concealer that gives Insta-wow factor IRL, here are those cult products (with the next-level fanbases) you can actually buy on ASOS, now.
10 cult products on ASOS

Picture: Miles Drury

Time after time

Life’s full of disappointments: cold showers, burnt coffee, fake pockets. So when something comes along and delivers big-time, you hold onto it. Right? Right. For the last few weeks I’ve been trialling popular classics that have stood the test of time. Here are my 10 faves…

NARS concealer. Available at ASOS

Picture: Miles Drury

The concealer

Yep, raved about by beauty bloggers and makeup artists alike and for good reason too. NARS weren’t joking when they penned this product ‘creamy’. Trust me when I say, it’s the butteriest (that’s a word right?) cover-up I’ve ever tried. Extra points for amazing coverage and an airbrushed finish.


NARS Radiant Creamy Concealer, £23

Egyptian Magic. Available at ASOS

Picture: Miles Drury

 The all-rounder

It’s legendary for a reason: it multi-tasks harder than your mum at Christmas. Rub a little on dry patches, chapped lips, use it as a primer or leave it on hair as a mask for 30 mins. Magic indeed.


Egyptian Magic All Purpose Balm, £29

Lotion. Available at ASOS

Picture: Miles Drury

The moisturiser

Go onto any beauty blog right now and chances are you’ll see a glowing review of this French cult-classic (it’s been going since the 50s). One use of this milky lotion leaves skin softer and overall less aggro. Thumbs up.


Embryolisse Lait Creme Concentrate, £20

Pixi Toner. Available at ASOS

Picture: Miles Drury

The toner

This might be a bit more of a newbie on the scene but it doesn’t make it any less legit. Now, 5% glycolic acid might sound a little scary, but it's a) the acid found in fruit and milk and b) a v low level of acid so you'll never be at risk of a burn. Sweep it on after cleansing and before moisturising a couple times a week, and watch your skin turn up. A winner.


Pixi Glow Tonic Toner, £18

NARS blusher. Available at ASOS

Picture: Miles Drury

The blusher

NARS claims that this shade of their blusher suits everyone, but the sceptic in me had doubts. The result? A subtle rosy glow that actually (for once) lasted until PM.


NARS Blush in Orgasm, £23

Maybelline mascara. Available at ASOS

Picture: Miles Drury

The mascara

How can you argue with ‘one sold every 2 seconds’? It’s been around for over 40 years and you’ll have definitely have spotted it in at least one of your mate’s make-up bag at some point (that pink and green tube: iconic), so what’s the deal? Clump-free, blacker-than-black lashes. And all for under a fiver. Sold.


Maybelline Great Lash Mascara, £4.99

OPI nail polish. Available at ASOS

Picture: Miles Drury

The nail polish

If you’re like me and nail polish chips away faster than money from your bank account, it’s all about salon profesh brand O.P.I. Two coats and I was set for a full shiny week (I picked the chic silver/blue shade ‘I can never hut up’).


O.P.I Fiji Nail Polish, £12.50

Tangle teezer. Available at ASOS

Picture: Miles Drury

The hairbrush

Anyone who knows me can account for the fact I have a lot of hair. It’s like a scarf. But the only brush that can get my hair from birds-nest to gloriously knot-free in 5mins (wet hair especially) is the Tangle Teezer. Plus minimal-breakages sound mighty fine to me.


Tangle Teezer Detangling Brush, £10.50

Alpha H Liquid Gold. Available at ASOS

Picture: Miles Drury

The lotion

Like what is it? Is it actually liquid gold? So no, you can’t use it as currency, but it is one seriously amaze product. With glycolic acid and liquorice root, sweep some over your face with a cotton pad (in place of your moisturiser) twice a week and what you do have is essentially an overnight facial. Get you a face like $$$.


Alpha-H Liquid Gold, £33.50

Benefit Hoola bronzer. Available at ASOS

Picture: Miles Drury

The bronzer

Most people can attest to the fact that it’s v. v. v. hard to find a good matt bronzer. But this formula + shade really knocks it out of the park for me (plus, like 5 of my friends). Dust over your forehead, cheekbones, even shoulders before your BNO. Put it absolutely everywhere and it still doesn’t look OTT.


Benefit Hoola Bronzing Powder, £24.50