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The wardrobe classics French girls dig, and you should too

If you believe the hype, 'less is more' is 99.9% of French women's golden rule, and (bold statement coming through) there's really no-one who does it quite like model, style icon and online store founder of Rouje, Jeanne Damas. Doubters, prepare to convert, and fans of the style classics raise your hands in solidarity as we take a look at five of Jeanne's signature looks and how you can nail them too.

Jeanne Damas wears a black dress with ballet pumps

Picture: Getty

The LBD (long black dress, obvs)

Jeanne knows that styling out your staple (a classic LBD in this case) starts with paying acute attention to your accessory game. She makes a standard LBD do some extra legwork by choosing an interesting neckline and pleats, but the real effortlessness comes via the textured bangs, delicate jewellery and, of course, her signature smudgy lip.
Jeanna Damas in a white shirt and black cropped flared jeans
Jeanna Damas in a white shirt and black cropped flared jeans

That fresh white shirt flex

On paper it's simple, but in reality basics can look, well basic. Opt for a white blouse which has attention-grabbing details, like a tie-neck and ruffle detailing. Add a gently flared cropped jean and the whole look is transformed into something all together chicer.

Jeanne Damas with navy trench coat, cropped jeans and heeled sandals

Trench time

A trench for spring might not sound groundbreaking, but there’s a reason why you need one in your style-ammo: there's not a lot you can’t wear it with. Give it a twist by straying from the go-to beige or khaki shades, and clash with your other favourites like Jeanne in her bright orange tee and popping mini bag. Now all you need is some banging shoes and a top-notch pedi (French girl grooming must).

jeanne damas con top de lunares


Power prints

You can't ignore the power of a good print, and while polka dots are far from minimal, they are a French girl classic (loved by the likes of Brigitte Bardot and adopted Brit, Jane Birkin). Why? Well they make serious waves in any wardrobe. To keep it simple opt for monochrome, like Jeanne, then build up the look with delicate gold accessories and a statement lip (in bold pink this time).

jeanne con slip dress

The va-va-voom frock

What could be more simple than a slip dress? JD's oyster pink version (by her own fashion line, Rouje) is all about the bias cut and perfect neckline. Throw in non-done hair, drop earrings and a classic sandal and you're ready to work your French pout and feel as belle as they come.