Why say it once when you can wear it 24/7, right? SS17 means you’re about to hit remix on that logomania thing and heads up, it’s officially your shortcut to blasé cool-girl status. Whether it’s a cheeky statement or a chill brand shout-out, here are four ways to self-express…
EVERYONE IS WEARING
4 new ways to wear a logo sweat
By Maybelle Morgan, 13 April 2017
Your Netflix-and-actually-chill getup gets an out-and-about upgrade with a wordy bag and a sunshine shade. Try a hoodie and sweats combo in yellow, adding technical trainers – and nail that street-style cool with a monochrome slogan shoulder bag (slung over the body for that just-threw-this-on vibe).
If subtle’s more your thing, a cool trending skate sweat will do the job just right (plus meet the current iffy weather criteria). Try goes-with-everything grey tucked into mom jeans and paired with patent heeled ankle boots. Cement that 90s vibe with minimal black shades.
Believe it or not, a throwback to that primary school thing just made your wardrobe wish list. American Honey actress Sasha Lane brings the clash-it cool with an oversized ‘Snacks’ sweat layered over a dressy, sheer lace skirt. Continue in the fun vein with cutesy accessories: pointed magpie brogues and a baby-girl hair bow.
All hail street-style queen bee Bella Hadid giving sweats peak prestige status with this preppy-meets-street fusion. The head-to-toe same-same colour palette makes the logo more subtle, while pinstripes amp up the cool. Like Bella, finish with SS17's tinted aviators and neck bling.