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4 new ways to wear a logo sweat

Why say it once when you can wear it 24/7, right? SS17 means you’re about to hit remix on that logomania thing and heads up, it’s officially your shortcut to blasé cool-girl status. Whether it’s a cheeky statement or a chill brand shout-out, here are four ways to self-express…

Blogger wearing a yellow tracksuit and Supreme bag | ASOS Fashion & Beauty Feed

Picture: Getty

Bag lady

Your Netflix-and-actually-chill getup gets an out-and-about upgrade with a wordy bag and a sunshine shade. Try a hoodie and sweats combo in yellow, adding technical trainers – and nail that street-style cool with a monochrome slogan shoulder bag (slung over the body for that just-threw-this-on vibe).

Blogger wearing a Thrasher jumper and mom jeans | ASOS Fashion & Beauty Feed

Picture: Getty

Skate status

If subtle’s more your thing, a cool trending skate sweat will do the job just right (plus meet the current iffy weather criteria). Try goes-with-everything grey tucked into mom jeans and paired with patent heeled ankle boots. Cement that 90s vibe with minimal black shades.

Sasha Lane wearing a slogan sweatshirt with 'Snacks' written on it | ASOS Fashion & Beauty Feed

Picture: Getty

Kitsch cool

Believe it or not, a throwback to that primary school thing just made your wardrobe wish list. American Honey actress Sasha Lane brings the clash-it cool with an oversized ‘Snacks’ sweat layered over a dressy, sheer lace skirt. Continue in the fun vein with cutesy accessories: pointed magpie brogues and a baby-girl hair bow.

Bella Hadid wearing a Hilfiger sweats co-ord | ASOS Fashion & Beauty Feed

Picture: Getty

Word up

All hail street-style queen bee Bella Hadid giving sweats peak prestige status with this preppy-meets-street fusion. The head-to-toe same-same colour palette makes the logo more subtle, while pinstripes amp up the cool. Like Bella, finish with SS17's tinted aviators and neck bling.