BRAND BUZZ
ASOS Made In Kenya is back
By Joanna Kyte, 15 March 2017
ICYMI, ASOS Made In Kenya is a mega collab where the ASOS design team work with the SOKO Kenya initiative (a clothing manufacturing unit based in Voi, southern Kenya), to create lust-worthy threads. For SS17, you’ll see more major prints, as well as drawings by children from local primary schools on kimonos, tees and denim. These pieces are all made under fair-trade principles and they’re here, right now.
Back it up
Congrats, you’ve just met your staple summer dress. This baby has a patched leopard-and-stripe print and comes complete with a gorge cut-out back.
Frill fever
ASOS Made In Kenya just took the classic sweatshirt and upped it by 100. How? By introducing a front cut-out and XXL ruffle detail in, you guessed it, that trophy print. Snapssssssss.
Summer loving
The time to hang up your puffer (*weep*) and reach for something a little more SS17 is fast approaching. So, take note of this fresh chambray mac complete with contrast rib. Yep, a kimono in summer is chic as hell.
Tee total
If your spring wardrobe usually looks like a sea of cute tees, this will fit real nicely into your vibe. This dream has an embroidered flower detail to fall for RN.
Sheer delight
Got a million big events coming up? Well, you’ll need some sleek style to see you through. Enter this cold-shoulder, printed maxi dress – its chiffon feel will give you all the fancy points going.
