The 411 on Lily Mercer
By Anna Heaton, 3 July 2016
Meet Lily, the 26-year-old Rinse FM and Beats 1 DJ who also manages to write, run and promote her own music zine Viper on the side (nbd). Between interviewing everyone from Ashanti to Chance The Rapper, working festivals, like Born & Bred, and running three Insta accounts (she recommends @cashcats, btw) she's even got time for her canine BFF, Goldie. Get to know the girl making big waves in the music industry and see more of Lily's AsSeenOnMe looks.
Describe your style…
I've got two default styles, one is all black and oversized, and the other is a little more skimpy – but overall, I'm really into the 90s trend. For me, it's not so much a new trend as a style choice. They say you shouldn't do things twice, but I've never really stopped doing the 90s.
What are you obsessing over right now?
The thing I can't live without has got to be one of my (million) crop tops. Even in winter, I'll be wearing one underneath three jumpers. Sliders are essential, too. I was never a sandals person, but I feel like they're like a cross between a trainer and a sandal! Top of my current wishlist has got to be an Alexander Wang mesh bomber.
Best three things in your make-up bag?
Definitely eyelash curlers. I can go out without make-up on, but still have my eyelashes curled – it's so ridiculous, my family always laugh at me. Shu Uemura is my go-to brand for them. I also couldn't be without my YSL concealer, as I work so many late nights and am always tired. My third would have to be a NYX matte lipstick – I've recently got obsessed with them and they're my life now. Cannes is my fave shade.
How did you get into DJing?
Funnily, my brother used to be a garage DJ and when I was 13 he tried to teach me, but I didn't stick with it. I've always been a music obsessive and really into music discovery; then at uni, I started a blog as well as my magazine Viper. A few years later it got picked up by Rinse FM. I think of myself as a music selector because it's so important to think about what you're playing not just mixing. I play good tunes!
What advice would you give to people aspiring to do what you do?
The main thing is to always try to work with up and coming artists. You could spend five years trying to interview Justin Bieber, or you could go on YouTube and find the next JB – the people you meet at the start of their career could go on to be really big and they'll remember you. I'd also say to work for a company that puts faith in you at a young age – when I was at SB.TV, they let me interview Mary J Blige at 23, which would never have happened anywhere else.