Huda Beauty

What started as an online platform for sharing beauty tips and tricks with her (many) followers has since gone on to become one of the fastest-growing beauty brands in the world. Yep, we’re talking about Huda Beauty. Founded in 2013 by MUA and beauty blogger Huda Kattan, the brand’s best-selling makeup includes everything from richly pigmented lipsticks and eyeshadows for bold-AF colour payoff to game-changing foundations that just hit different. Shop the Huda Beauty at ASOS edit to scroll our hero products.