Brand

With Scandi roots and a street-style vibe, Weekday offers up that coveted laid-back, minimal look. Founded in 2002, the Swedish brand draws inspiration from art, pop and youth culture to create its super-fresh collections. Scroll our Weekday at ASOS edit for relaxed basics, including T-shirts, dresses, jackets and staple denim pieces, or filter by swimwear, lingerie and accessories to discover everything from bikini separates and soft-cup bras to pared-back-but-playful jewellery and sunglasses.