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OK, we’re gonna loop you in on something special: our new Circular Design Collection is now on ASOS! But what is Circular Design, we hear you ask? In a nutshell, it's all about reducing waste, and reusing and recycling more – so we’ve made sure every piece in the collection is made from safe and recycled or renewable materials, can be used more, and is made to be made again. Keep scrolling to meet the ๐Ÿ‘‰ main characters ๐Ÿ‘ˆ from the drop ft. 90s beachwear, jeans and dresses. What's not to like?
ASOS DESIGN Circular Design recycled beach set in graphic print | ASOS Style Feed


There’s a healthy dose of 00s nostalgia in this vibey beach set, for sure ( the Y2K halter neck ๐Ÿ‘€) but the fabric is properly forward looking. It’s made from innovative TENCEL™ × REFIBRA™ Lyocell fibres.* We’re just gonna go ahead and cut through the jargon for you – it's made from cotton scraps upcycled into cotton pulp then mixed with wood pulp from sustainably managed forests ๐Ÿ˜… You end up with a virgin-quality fabric, which can be a tricky ask for anything recycled, so we’re def here for it ๐Ÿ˜Š
Knitted beach dress, ASOS Circular Design Collection | ASOS Style Feed


Versatility. It's a BIG word in Circular Design. The more ways something can be worn, the better for everybody – like the beach set above. This transforming knitted number can be worn as a dress or switched into a separate top and skirt using the buttons down the middle. And it’s exactly that kind of versatility you need when you’re seamlessly moving from the beach to the bar ๐Ÿน This dress has got you covered – no biggie.
ASOS DESIGN Circular Design reversible printed scarf top | ASOS Style Feed


Making things that last longer is another essential in Circular Design, so we've put this cute top through extra wash testing (the same as 30 home laundries ๐Ÿงผ) to demo its durability. Made with 20% recycled cotton, it’s gonna be your summer-’22 go-to, take it from us.
Beach co-ord, ASOS Circular Design Collection | ASOS Style Feed


Nothing says summer vacay like a matching shirt and shorts set. What this one also says is โ€˜Iโ€™m 100% organic cottonโ€™ ๐Ÿ™Œ Youโ€™ve not only got a renewable fibre here, but it's been knitted with a technique that minimises yarn waste, too โ€“ super cool. Plus, it can be styled in more ways than we can count โ€“ ticking that versatility box yet again โœ”๏ธ
The dream denim, ASOS Circular Design Collection | ASOS Style Feed

Pictures: ASOS


Last but not least, if you want to upgrade your denim rotation, we gotchu! The jackets and jeans in this collection are made from 100% pre-consumer recycled cotton (that means using waste created during the making of the product, like fabric offcuts). In fact, they’ve been designed following circular design guidelines as part of the Ellen MacArthur Foundation Jeans Redesign Project*. Ta-da!



P.S. We've partnered with our fave reselling service Thrift+ to make it easier for you to keep your pre-loved clothes in use and get credits you can turn into ASOS vouchers or a charity donation. Get the low-down here.

*Circular Design is a BIG topic and we’ve only touched on a few details here – but you can learn more about the collection, incl. how we define Circular Design and our collaboration with the Ellen MacArthur Foundation, by following this link.