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STYLE AND CULTURE

TIKTOK TREND ALERT: COASTAL GRANDMOTHER

Got some questions for you: do you relate to Charlotte from SATC? Do you love watching hours of celeb house tours on AD? Do you have a growing obsession with farmer’s markets? If you've racked up three hard YESes, you might be entering your coastal grandmother era 🏖 This TikTok trend is THE moment rn – think summer in the Hamptons, lots of linens, comfy sandals, oversized shopper bags and sleek minimalism. If you're old at heart, read on to learn how to nail the new trend – aesthetically pleasing bowl of fruit sadly not included 🍋🍊🍏🍇
ASOS DESIGN canvas bucket hat with raw edge in light camel

ASOS DESIGN canvas bucket hat with raw edge in light camel, $14.50


Coastal grannies live for a seaside stroll, so obvs you need a bucket hat to go with all that cool and breezy linen – the more oversized the better tbh. Wear yours with mini circular sunglasses, like Diane Keaton in Something’s Gotta Give, for optimal coastal-granny realness ☀️

Woven bag

ASOS DESIGN circular rattan bag, $42

Nothing says big coastal-grandmother energy like a woven straw bag. It’s basically summer in an accessory. In fact, we'd co-sign a rattan bag in any shape – from oversized shopper to statement compact ones like this. 
Striped shirt

Stradivarius oversized linen dad shirt, $29.90

Linen’s a *core* part of the wardrobe for anyone looking to master the CG aesthetic. It’s easy, super-comfy and lightweight – plus, it gives intense rich-divorced-lady-by-the-sea vibes 💸 Channel Meryl Streep in Mamma Mia and go for a floaty, oversized top half with matching wide-leg pants.
Wide-leg trousers

Stradivarius wide-leg linen-look cargo trousers, $45.90

At risk of repeating ourselves, living in linen is *essential* for any aspiring coastal grannies out there 🧓🏻 Make it casj and beachy with a wide-legged, high-waisted cut, and keep the colors low-key and neutral – 'cause real CGs ALWAYS rep a tonal moment.
ASOS DESIGN Jumping rope espadrilles in natural

ASOS DESIGN Jumping rope espadrilles in natural, $32

 

Imagine the sitch: you’re shopping for the perf scented candle. What are you wearing with your H2T linen 'fit? A classic pair of woven slides ofc 🙌 Giving laid-back summer to the max, these timeless slip-ons are the BFFs of Grace and Frankies everywhere 🌴

Shop more coastal-grandmother winners below 👇

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