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BEST OF ASOS

THE BEST OF ASOS 2021

If, like us, you feel like 2021 zoomed by, then you might have missed alllll of the ✨HUGE✨ things that went down at ASOS this year. Liiike how we partnered up with the GB Paralympics team again! Don't worry if you've got FOMO though, we've picked out the major moments of 2021 and listed them all below. So get comfy – we're about to take a deep dive into our best bits.

brides

ASOS BRIDES

Love (and post-lockdown freedom) was defo in the air in 2021, 'cause boy were there A LOT of weddings ❤️ And we're totes emosh because you chose ASOS to be a part of your big day *wipes tear*. You guys bought 1.5 million bride and bridesmaid dresses. Your fave? The Iris dress, which took 15,000 of you down the aisle. Thanks for the invite, guys 😉
bridesmaid

BRIDAL PARTY

Sooo we know what dress you chose to walk you down the aisle, but what about your bridal crew? 👀 Sage green was the color of choice for bridesmaids this year and we can totes see why! 💚
tailoring

TIME FOR TAILORING

And let's not forget about the grooms and groomsmen. UK ASOSers bought 100,000 complete suits – plus, sales of formal shoes were up by 80% this year, too. Now, that's smart stuff 🙌
party feet

WELL-HEELED

So even though we were locked down at times throughout 2021, when you guys had the opportunity, you really stepped OUT-OUT 😍 Party heels had a major moment with a pair selling every 13 seconds! Tag us in your next shoefie, guys 👀
jumpsuits

ALL-IN-ONEDERS

And the party vibe showed no sign of stopping. Your 'fits this year? Sublime 😍 Jumpsuits in particular were a BIG fave of yours, with mesh types having a moment in the summer months until super-soft velvet became the star of fall/winter.
rain jacket

DOWNPOUR DRIP

Aaaand while we're on the topic of the winter season, a special mention has to go out to the $26 rainwear bomber jacket you guys couldn't get enough of – we sold over 11,000! Now that's the kinda 💧 we can get behind.
the ordinary

SKINCARE SAVIOUR

We'd like to request a name change of your fave skincare brand – 'cause, when a product sells every 15 seconds, you know there's nothing ordinary about The Ordinary 👏
knitwear

NEXT-LEVEL KNITS

Even though the season for knits is usually dark and dreary, you can trust ASOSers to keep it fun 100% of the time 👌 You guys got adventurous and chose bold and bright prints to see you through the colder months. The cloud-print knit? 7000 of 'em sold this year – sky-high sales if you ask us.
halternecks

THE COLD SHOULDER

With 37,437% more searches for 'halter tops', shoulder-baring halterneck tops were huge on ASOS Marketplace, and they're predicted to have a major moment in 2022, too. JSYK, it's probs best to stock up now before your faves sell out next year!
Oh so 90s | ASOS Style Feed

ISSA THROWBACK

A 90s throwback that is! 🤙 Menswear styles were bigger and baggier – yep it's giving old-school boy-band energy. 60% of jersey sales were oversized fits and we sold 70,000 pairs of baggy jeans. Btw, if y'all are forming the next *NSYNC, we wanna be in the FROW 😏
jeans

JUST JEAN-IUS

Andddd speaking of denim, it looks like womenswear jeans got the throwback memo, too 👀 You bought over 200,000 pairs of baggy skater jeans and cargo styles, but the standout pair were... *Drumroll please* ✨Flares!✨ Yep, with 446,000 pairs flying from the ASOS shelves, we think they defo deserve the hype.
black trousers

DESK DRIP

Although WFH is still a thing (meeting from bed, anyone?!), some of us made a return to the office and said hellooooo to workwear. Proving that they're a timeless staple in the office, black pants were a hit. We sold so many, we could have filled Wembley stadium 14.5 times 👏
prints

PRINTS, PLEASE

Yep, you already know we love a good print and it seems you all do, too. Floral and botanical prints took centre stage, alongside supportive slogans that really ramped up the wellbeing vibe (which was very much needed in 2021)!

collusion

COLLUSION GETS THE CROWN

And the award for the most searched ASOS brand goes to... COLLUSION! 🙌⭐️ Taking the top spot makes so much sense for this heavy-hitter, 'cause HELLO – where else are you finding size-inclusive unisex garms like this? A worthy winner in our eyes 👏
lip products

THE PERFECT POUT

As lockdown restrictions lifted, so did lippie sales – with three brands in particular making the most noise. Sales of cult favourites like Mac's Velvet Teddy and Charlotte Tilbury's Pillow Talk lifted by 16% over the summer. Game face well and truly on 🤩
olaplex

HEALTHY HAIR, INCOMING

Your tresses must look super healthy RN, 'cause Olaplex has been added to your baskets a LOT this year. You've loved the go-to brand for repairing and strengthening hair so much that a bottle of Olaplex sold every 90 seconds. INCREDIBLE! 💁‍♀️
mail bags

RECYCLING ROCKS

80% of our mailing bags and 90% of our garment bags are now made from recycled materials, andddd we've reduced carbon emissions by launching combined returns – 'cause fewer bags of returned items = fewer vans on the road! 🙌
as you

ISLAND LIFE WITH ASYOU

Our go-to brand for all things out-out reaaaallly struck a note this year with you lot. Why? We think it might have a little something to do with Love Island winner (and former ASOS staffer!!) Millie Court – she wore the ASYOU Britney tie-dye matching set and it sold out within a week! 🔥 Plus, we sold over 100,000 dresses after lockdown lifted in the UK in April. You really like to party and we love that we're your number one source for the 'fit🕺

VARSITY

THE. JACKET.

Love Island wasn't the only TV show to serve major outfit inspo this year. Sex Education's Jackson Marchetti caused a spike in varsity jacket sales ('cause c'mon, he's a superstar!) and, during the fall/winter season, 34,000 units sold across ASOS – plus, ASOS Marketplace saw a 3,397% uplift, too ☝️
tik tok

LET'S GET SOCIAL

You guys are loving ASOS over on TikTok 🙌 1 million of you to be exact 😉 While our organic content has reached up to 151M views (thank you v much!), our Halloween Hashtag Challenge #ASOSAlterEgo gained a huuuuge 1 billiion views. Mind. Blown! P.S. If you're not following us on TikTok... that was your cue – go do it now! 
instagram

Pictures: ASOS

INSTA-WORTHY

We love our lil Insta community and this year we launched some fab new content just for you! 🤳 Some of our features included Celebrity Style Evolutions (the throwbacks are always the best), Best of the Red Carpet and Horoscope Greatest 'Fits. And it looks like you lurved 'em, 'cause our Scorpio Greatest 'Fits story pulled in 2M views! That's the highest of the year 🎉

Make sure you're following us on Instagram so you never miss out on all the good bits. We promise, it'll be be bigger and better next year! We ❤️ you, ASOS fam!

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