PUMA x STEF FIT EXCLUSIVE!
By Steven Potter, December 5, 2020
It’s the activewear collab of the year and it’s 100% exclusive to ASOS 😏 Yep, personal trainer and leader of ‘the fitties’ Stef Williams (or @stef_fit to her 1.4 million followers) has teamed up with activewear legends PUMA to release a collection that covers both your workout and your everyday vibe. Check it out below.
Not content with just building fitness plans for people of all levels and abilities, Stef has built a reputation offering beauty, fashion and nutritional advice, too. And this isn’t just a name-on-the-front job – oh no. Stef’s worked right alongside PUMA to create high-performance training gear, incorporating all of the brand’s signature tech into covetable wear-everywhere designs. Just look at that muted frothy-coffee color palette ☕️ This collection is mix-and-match heaven!
Aside from super-tonal sportswear, you can also expect a mash-up of Stef's glam aesthetic and PUMA’s streetwear influence in all of the more everyday pieces. Crop tops, accessories, sweatpants and sweatshirts are all available in those creamy mocha-licious colors 🤤 And keep your 👀 on the blazer-style jacket above and the funnel-neck sweat below, 'cause we predict they'll be added-to-bag the fastest.
So, whether you're in the market for some totally tonal gear for your next workout, or you just wanna nail the whole 'comfy-cute' vibe like Stef above, this collab's the one for you. Also, you’ll be able to say 'oh this, yeah, it’s an exclusive', when everyone inevitably comments on how nice your new kit is 💁♀