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If you’re already one of Sarah’s 1.2million Insta followers, you’ll probably know why she’s one of the most successful influencers in the game. With a feed that looks like our Saved Items IRL, she’s the queen of glam, polished-to-perfection looks – whether she’s throwing on oversized sweats and legging shorts, or going all-out in out-out looks. That’s why she’s the ideal person to model the latest ASOS Luxe collection, which is full of some seriously sophis essentials that are guaranteed to upgrade your line-up – with prices starting from just £5! Keep scrolling to read the interview, and shop the collection in the carousel below.
A picture of fashion blogger Sarah Ashcroft wearing a top and jeans from the new ASOS Luxe collection| ASOS Style Feed

What do you like most about ASOS Luxe?
There’s something for everyone. It’s a real mix of statement pieces for nights out, plus loads of wardrobe staples at a very affordable price. 

What are your favourite pieces from the new drop? 
I love the white shirt dress because you can dress it up with a clutch bag and add a pop of colour with some bright heels, or dress it down and style it with a pair of trainers. I love the colour of the suiting in the collection, too – it’s always good to have a tailored suit in your wardrobe.
A picture of fashion blogger Sarah Ashcroft wearing shirt dress from the new ASOS Luxe collection| ASOS Style Feed

How would you describe your style? 
‘Casual-cool’ is probs how I’d describe my style. I love vintage clothing and I’m really into anything oversized at the moment. You’ll often find me shopping in the men’s section for my oversized T-shirts and sweatshirts. Apart from tees and sweats, my go-to styling pieces have got to be legging shorts, mom jeans and comfy joggers. 

If you could only dress up or down for ever, which would it be and why? 
I’d dress down because I really love being comfortable and that whole ‘effortless look’ vibe. I also have an obsession with sneakers – I wear them with everything!  

How did you get started in the fashion blogging world? 
I started my fashion blog back in 2013 as a way to kickstart a career in fashion PR. I’m a self-confessed shopaholic, so I just started posting outfits I’d put together every day. It helped build my blog and it also felt like I was putting my shopping habit to good use! When I took the blog to Instagram, my platform started to grow and before I knew it, it became my full-time job.
A picture of fashion blogger Sarah Ashcroft wearing a blazer from the new ASOS Luxe collection| ASOS Style Feed

What does a typical day at work look like for you? 
My days can really differ. Some I’ll be working from home, filming videos for my Youtube channel and answering emails all day. Others, I’ll be out shooting outfits with my photographer, and the rest tend to be taken up with meetings or events. As an influencer, you don’t really have a routine – but I really like it that way. 

Did lockdown have an effect on your style? 
Not that much, actually. I mean, I lived in sweatpants, but I wear them a lot anyway, so I wouldn’t say it did.   
A picture of fashion blogger Sarah Ashcroft wearing a ribbed co-ord from the new ASOS Luxe collection| ASOS Style Feed

Pictures: ASOS

You’ve visited a lot of fab places – which has been your fave? 
I’m obsessed with Bali. I just love everything about the place; the vibe and the people are just amazing. There’s always so much to do and every time I visit, I find somewhere different to explore.  

What’s your best beauty tip? 
For me, it’s all about skincare. If you look after you skin, when you apply makeup, it always looks better. For my morning routine, I like to use products that are rich in vitamin C and for makeup removal, I love an oil-balm cleanser.