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Think how popular you’d be if you were sandwiched between the sea and a load of vineyards. Add some glorious Mediterranean sunshine and it’s easy to see where St. Tropez’s appeal comes from. Purely in the name of research, here’s our guide on where to stay and visit and, more importantly, what to wear when you're there.
st tropez outfit

Picture: ASOS

Wear this

Go glam or go home. Save your Scandi minimalism for Stockholm — St. Tropez calls for all-out drama. In this satin maxi dress, you’ll want to set aside a full hour for 'fit pics casually in front of one of the yachts in the port. Pair with classic lace-up stilettos, this season’s obsession — the micro bag — and gold hoops, and you’ll fit right into the Riviera’s most fashionable fishing village. Remember, the bigger the hoop, the better the night.
Stylish city St Tropez

Picture: Getty

Stay here

You won’t be surprised to learn that St. Tropez is not the humble fishing village it once was. It’s earned its current pricey reputation from a love of designer boutiques and clubs where a shot of tequila will set you back over 30 bucks. For those not lucky enough to be sleeping on one of the superyachts parked nearby, it’s worth saving up for a stay at the Hotel Ermitage. Just five minutes from Place des Lices — famous for its open-air market and locals playing pétanque — you’re a stiletto-friendly downhill walk to the narrow alleyways and quaint cobblestones of the port (FYI, the return journey may not be as forgiving). Moody black corridors, shower cubicles in the bedrooms and a popular terrace with a birds-eye view of the action make this not your typical stay.
Stylish city St Tropez

Picture: Nikki Beach ©ArtmanAgency

Visit here

Let’s face it, you don’t head to St. Tropez for its museums. If there was a title for the beach club capital of the world, it’d be a strong contender. While you can still find several public beaches that are worth a visit and free — locals are especially fond of Plage des Graniers — St. Tropez’s world-famous rep largely comes from the daybeds and free-flowing rosé that you’ll find along Pampelonne.


Launched in the summer of 2002, Nikki Beach Saint-Tropez is still very much the OG — there’s a reason the brand’s turning 20 this year. Here, every day’s a pool party, legendary all-white and red dress codes are strictly adhered to, and there’s a regular line-up of colorful cocktails and guest DJs including the likes of Lost Frequencies. For a more laid-back vibe and even more famous faces per square foot, get your moules frites just along the beach at Club 55.