BRAND BUZZ: ANOTHER REASON
By Eleanor Dunne, February 1, 2019
Need another reason to shop this weekend? Look no further than, well, Another Reason, the '90s-inspired, oh-so-fresh brand that has all the pieces your wardrobe has been longing for. Perfect little black dress? Check. Street-chic graphic sweater? Check. Nostalgic slip of your dreams? All the checks.
The label’s team is made up of four women who live in London and you can definitely see the fashion city’s influence in their edgy collection. Take this graphic Star Wars-esque T-shirt and chain-embellished mini skirt. Can you imagine a ‘fit more appropriate for a concert in a Brooklyn dive bar? All you need to do is add fishnet tights and Dr. Martens or Converse for a rock-chick vibe Debbie Harry would be proud of. Then there’s the minimal gray slip dress, which is the definition of the '90s ideal especially when layered over a white tee. Cher Horowitz eat your heart out.
Next up is another graphic beauty, which taps into the neon trend we're always talking about. Wear this one with a jacket, black sweat pants and the latest sneakers for serious streetwear steez. And for a pared-back essential with a cute twist, look to this lettuce-hem white top. It's perfect for work when buddied up with tailoring or denim.
And now, for the coup de grace that is this beautiful LBD. Granted it's a cliche, but every woman really does benefit from having a black dress in their closet. This baby is a modern take on the classic with its ruched neckline and cut-out detail. Valentine’s Day is coming up and this is ideal for a date — or, for those who prefer to ignore the romantic connotations of the day (same...), a post-January night out.