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If we had told you 10 years ago that brown will be the hottest shade in 2019, you may not have believed us. But this season earthy tones are genuinely it, striking the perfect balance between cool and sophisticated. For proof, you need only look at the FW18 catwalks: Fendi's camel hues, Jacquemus' coffee shades and Chloé’s '70s-inspired, bona fide brown-fest. Yep, wearing brown in town (and anywhere else for that matter) is officially the done thing this winter and spring. So, here are three ways to try it now...
ASOS DESIGN Tall denim shacket in terracotta available at ASOS | ASOS Style Feed

ASOS DEISGN Denim shacket in terracotta available | ASOS Style Feed

Brown town

The word "terracotta" may recall plant pots and 2000s interior decoration shows (vintage Trading Spaces, anyone?), but this shacket demonstrates how the shade is a seriously stylish outerwear choice. Just combine it with on-point combat pants and a mesh top for a fresh weekend 'fit, before finishing with a neon yellow accent to inject a bit of unexpected pizzazz. Who says brown can’t be fun?
Safari dress available at ASOS | ASOS Style Fee

Safari dress available at ASOS | ASOS Style Feed

Safari adventure

Fashion’s love affair with the '70s continues, and this look vibes off the era’s safari trend. A rusty turtleneck elevates the dress while making it cold-weather appropes, while hoop earrings and a perspex bag give it a modern edge. For a chic going-out-out look, try a semi-matching perspex heel. Or, for a 9-5 update, add in tights and ankle boots — in earth tones, naturally.
Milkmaid dress available at ASOS | ASOS Style Feed

Milkmaid dress available at ASOS | ASOS Style Feed | ASOS Style Feed

Pictures: ASOS

Got milk

Now, if you haven’t heard of the milkmaid trend, get familiar — it’s one you’re gonna wanna know for SS19. What is it, you ask? A dreamy combo of frilly details, subtle ruching and sweetheart necklines. This girly milkmaid dress is perfect for your next vacation — or you could swap in brown knee-high boots for frostier temps. Tortoiseshell accessories are big for this year, and this dreamy cage bag is the outfit’s perfect plus-one. Perfection.