We use cookies for two reasons: to give you the best experience on ASOS, and to make sure the ASOS ads you see on other sites are relevant. By continuing, you agree to our use of cookies – find out more here.

Skip to main content
your browser is not supported
To use ASOS, we recommend using the latest versions of Chrome, Firefox, Safari or Edge



Hailing from Queens, LaQuan Smith is the designer diversifying fashion with his luxurious, next-level pieces. From form-fitting dresses to standout boots, celebrate your individuality with the visionary’s inclusive, unisex range that's exclusive to ASOS.
An off-the-shoulder zip dress and lace-up boots from the ASOS DESIGN x LaQuan Smith range available at ASOS | ASOS Fashion & Beauty Feed

After being turned away by fashion schools, Smith went ahead and started up his label back in 2010 regardless. Since then, he has built up an impressive following for his rule-breaking designs that celebrate the fearlessness and unapologetic self-expression of those who wear them.
A bodycon dress and leopard-print boots from the ASOS DESIGN x LaQuan Smith line available at ASOS | ASOS Fashion & Beauty Feed

ASOS DESIGN x LaQuan Smith Is Here | ASOS Style Feed

ASOS Magazine sat down with the entrepreneur to discuss the ways he’s making waves across the fashion industry. Read a snippet below and catch the full interview in the latest issue of the magazine, available here.
A model wearing a printed co-ord and coat from the ASOS DESIGN x LaQuan Smith range available at ASOS | ASOS Fashion & Beauty Feed

A net T-shirt and check two-piece set from the ASOS DESIGN x LaQuan Smith range available at ASOS | ASOS Fashion & Beauty Feed

Pictures: ASOS

On what his brand stands for...
Confidence and being completely unapologetic in who you are. It’s always about accentuating the body and this concept collection will reinforce that in an affordable and attainable way. There are so many different words I could throw out: self-love, self-respect, sex appeal, feminine, luxurious…

On working with ASOS...
I’ve had the creative freedom to do anything I want. The categories are incredible — I’ve always dreamt of doing shoes, bags, belts, glasses and socks. So many men are like, "You gotta do something for us" and this is the great platform.

On reworking his signature designs...
I love a good off-the-shoulder and I’ve introduced a bodycon, zip-up dress in my previous collections. Novelty bomber jackets are a signature and everyone knows me for a good body suit. I’ve done shoes on my own but I’m offering them here in a new way — the boot’s taller, the strap sandal in satin… Not identical but similar to the luxury line.