NEW IN: REEBOK CLASSIC X ASOS WHITE
By Maybelle Morgan, September 23, 2017
Nick Oram, senior manager brand activation (Reebok Classic)
What girl did you create the range for?
The young style-conscious girl.
Why was a collaboration with ASOS WHITE ideal?
The simplicity of the ASOS WHITE label lent itself well to the clean lines of our Reebok Classic styles. We wanted to give free reign to ASOS WHITE to introduce cool elements to move these classic styles forward.
What were you trying to achieve with the collection?
To bring a street-style vibe to our iconic models: Freestyle Hi, Classic Leather etc.
Lola Okuyiga, womenswear buyer (ASOS talent and collaborations)
Describe the range in three words?
Unexpected clean classics.
What was the inspiration behind the range?
A certain iconic French female designer and her androgynous yet feminine aesthetic. We wanted it to be classic with a twist.
Why did you choose unusual fabrics, such as broderie anglaise and shirting?
We love that they’ve been around forever and are rarely used on footwear. Each shoe has its roots in some of our favorite ASOS WHITE pieces over the past three years.