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The no-frills brand wowing skincare pros and newbies

With products featuring powerful skincare ingredients at jaw-droppingly low prices, The Ordinary is here to turn your top shelf upside down. Don’t be fooled by the modest name — skincare buffs everywhere have been buzzing about these supercharged yet minimalist little bottles. Oh, and don’t get freaked out by the crazy. science-y names ­— most of these ingredients naturally occur in your own body, so they’re as safe as they are great. So… are you ready for some face time?
The Ordinary product

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Be a glow-getter

Niacinamide (or vitamin B3 if you’re not in the mood for tongue-twisters) is a facial superhero. Whether you’ve been getting too much sun or eating too much junk food, niacinamide is going to swoop in to save the day. It protects your skin from UV damage, hyperpigmentation, inflammation and dryness. Plus, there’s zinc, which balances the skin and fights acne. Whew! With great power comes great responsibility.


The Ordinary Niacinamide 10% + Zinc 1% 30ml, $6.50


Looking to get even brighter? Try cocktailing this with The Ordinary Alpha Arbutin 2% + HA 30ml, $9 for a turbo-charged glow. 

The Ordinary

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Hydration nation

Say hello to plumped-up, bouncy skin! Hyaluronic acid is the ultimate moisture magnet, sinking into that face to attract up to 1000 times its weight in water (!) while its partner-in-crime, vitamin B5, helps soothe and heal for a double-whammy of hydration. If you’re feeling desert-dry (this goes out to all you festival-goers!), this is the skin savior you gotta try.

The Ordinary Hyaluronic Acid 2% + B5 30ml, $8


Thirsting for more? Try topping your serum off with The Ordinary Natural Moisturizing Factors + HA 30ml, $6.50

The Ordinary

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Drop some lactic acid

Scrubby physical exfoliants are sooo 2016. Get super-smooth skin faster and better (and cheaper) with this lactic acid treatment. Also known as an AHA (alpha hydroxyl acid) that naturally occurs in milk and fruit, lactic acid gently breaks down the dead skin cells on the surface of your skin to reveal the bright, new ones underneath. Oooh, shiny!

The Ordinary 10% Lactic Acid + 2% 30ml, $8


Got sensitive skin? Try the milder The Ordinary 5% Lactic Acid + 2% HA 30ml, $7.50 if you’re an AHA newbie.

The Ordinary

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Not your mother's retinol

You may have seen retinol pop up in your mom’s old-school skincare regime, but don’t worry, this is retinoid and it’s as next-gen as you are. What does it do? It boosts collagen production and speeds cell turnover (all without the irritation your mom would complain about) so that you’re always putting your best face forward. What d’you know, age really is just a number.

The Ordinary Advanced Retinoid 2% 30ml, $10.50

Feel like doubling up on the anti-aging magic? Try layering with The Ordinary Matrixyl 10% + HA 30ml, $11.50 for ultimate smoothness.