NEW IN: ASOS MADE IN KENYA

By Ebony-Renee Baker, May 3, 2020

By now you're probably familiar with ASOS MADE IN KENYA – with bold prints and statement colour combos like that, it’s a hard one to miss! The latest unisex collection has just dropped on ASOS, and it doesn’t disappoint. Featuring amazing prints by Kenyan artist Wini Awuondo, the line is a bold and beautiful addition to your SS20 wardrobe – and a guaranteed mood-lifter (which we all could do with right now, eh?)

This year marks a decade since we started working on the line with SOKO Kenya, the ethical clothing manufacturer that empowers local artisans to use their talents and create better lives for themselves and their families. Supporting the community is a top priority for SOKO, and they've recently started producing 20,000 cloth face masks to help prevent the spread of COVID-19.

A picture of a male and female model wearing a white T-shirt featuring a hand-embroidered palm tree design from ASOS' new Made In Kenya collection. Available now.

A super-easy way to support ASOS MADE IN KENYA is with this subtly embroidered tee. If you're not a fan of the vibrant prints (…for now 😏), this one’s for you.

Our fave piece in the collection? Probably this statement cloak – go big or go home, you know? This unisex layer is actually very easily styled, trust us. You can make this more of a casj vibe by pairing with a plain tee and light-wash denim. And when holidays are finally back on the agenda, consider your poolside look officially next-level, courtesy of that amazing print.

Next question: what ever happened to parachute pants?! We’re here for a balloon fit and we’re even more here for wearing these trousers, like, all the time, especially as they come with a matching shirt. Co-ord of the year, right here.

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It's officially shorts season, chaps, and this pair is top of the list for a statement look. If you’re reading this, that means you probs gotta add these to bag.

Believe it or not, this tee is super versatile. Flex under a blazer for your next (hopefully soon) BNO, or simply team it with your fave shorts and kicks. Either way, it's a print that's definitely gonna turn some heads.