THE ASOS + LIFE IS BEAUTIFUL COLLECTION IS HERE
By Spencer Cain, April 25, 2019
In case you were on an IG sabbatical for the past few weekends, here’s a newsflash: festival season is here, people. Yep, get ready to stan the sunshine and embrace the vibes of our favorite time of year — and, naturally, upgrade those ‘fits in the process. We’ve partnered with LIFE IS BEAUTIFUL Music & Arts Festival to bring the latest (and flyest) in festival fashion to you.
If you’re just hearing about LIFE IS BEAUTIFUL, then get pumped… because it’s next level. In addition to headliners like Chance the Rapper, Post Malone, The Black Keys and Billie Eilish (not to mention Weezy F. Baby), there’s a slew of speakers including Queer Eye’s Jonathan Van Ness and immersive art to explore. Iconic, no? You can scoop tickets for the weekend, being held on 20–22 September in Las Vegas, here — and in the meantime, shop the threads below and peep how you can style 'em out (hint: denim cut-offs are always the answer).
The 30-piece capsule collection will be rolling out from April to September, and consists of T-shirts, hoodies, swimwear, sweatshirts and two-piece sets inspired by the festival. The main theme? LIFE IS BEAUTIFUL, of course – so expect empowering slogans, bold colors and everything you need to own the season. This is gonna be one for the books.