Hailing from Queens, LaQuan Smith is the designer diversifying fashion with his luxurious, next-level pieces. From night out-ready net tees to studded bomber jackets, celebrate your individuality with the visionary’s inclusive, unisex range that's exclusive to ASOS.
ASOS Magazine sat down with the entrepreneur to discuss the ways he’s making waves across the fashion industry. Read a snippet below and catch the full interview in the latest issue of the magazine, available here.
Pictures: ASOS
On what his brand stands for...
Confidence and being completely unapologetic in who you are. It’s always about accentuating the body and this concept collection will reinforce that in an affordable and attainable way. There are so many different words I could throw out: self-love, self-respect, sex appeal, feminine, luxurious…
On how the collaboration came about…
It was super organic. I was showing the collection at Paris market, Lola [Okuyiga] [ASOS Talent Team Buyer] came about and while we were figuring out how we could work together, “concept collection” came up. I get knocked off every day, so I was super excited to work on this. I am a start-up [with limited] resources so for a company like ASOS to support a young designer like myself is a really good move.
On working with ASOS...
I’ve had the creative freedom to do anything I want. The categories are incredible — I’ve always dreamt of doing shoes, bags, belts, glasses and socks. So many men are like, "You gotta do something for us" and this is the great platform.
STYLE. GROOMING. INSPIRATION. ADVICE.
