STYLE. GROOMING. INSPIRATION. ADVICE.
BRAND FOCUS: DREAM BUT DO NOT SLEEP
By Lakeisha Goedluck, June 30, 2018
"Strictly positive vibes" is the tagline of Dream But Do Not Sleep, the London-based label that first appeared as an ASOS Marketplace boutique. To bring that cheery disposition to your SS18 wardrobe, check out the brand's fresh selection of summer-appropriate road-ready pieces that are now available at ASOS.
Inspired by life in London with a particular focus on the UK’s diverse music scene, this is streetwear with a distinctly down-to-earth edge. Printed with geometric palm trees and fonts reminiscent of a Spike Lee movie poster, the brand’s selection of T-shirts, long-sleeved tops, hoodies and short-shorts will transport you straight back to the early '90s. Pop on one of the label’s lilac tees with a pair of your favorite skater jeans and a fresh pair of Vans to nail this summer's skate-meets-street aesthetic.