Skip to main content
your browser is not supported
To use ASOS, we recommend using the latest versions of Chrome, Firefox, Safari or Edge



Well, it's that time of year. The grill's heating up, the scent of sunscreen is permeating the air and there's an endless stream of rosé on deck. It's summer, people — and as we all know, the peak of summer is without a doubt Fourth of July weekend. In honor of next week's festivities, we're calling out four of our favorite American brands to rock. Let's do this. 
American brands

Tommy Hilfiger

Nothing gives red, white and blue realness quite like Tommy Hilfiger. The brand pretty much defined '90s fashion, became both a hip-hop and preppy staple and has cemented its place in the style space. These days, stick to the classics — logo tees, branded sliders and, of course, anything that reps the flag. 

American brands


When it comes to skate culture, is there anyone who nails it better than Vans? Born and bred in California (because... where else?), the apparel giant has been a consistent player for over four decades and isn't going anywhere. Thanks to the wildly popular checkerboard slip-ons and the Sk8-His, you're just as likely to see Vans front row at fashion week as the half-pipe. Elevate any summer look with a fresh pair — the rest is history.

American brands

Calvin Klein

A whopping 50 years in, Calvin Klein is still as relevant as ever. Thanks to logomania and the most recognizable underwear ever, you'll never have to look far to see CK emblazoned somewhere. Standard gear for everyone from supermodels to your average dude at the bar, a logo tee speaks for itself — pair it with your other staples and boss the BBQ. 

American brands

Pictures: ASOS


You can't bring up American footwear without giving a major shout-out to Converse. More than just the Chuck Taylors (although those are still really damn good), the brand has stayed at the top of their game courtesy of collabs and celeb fans. Oh, and did we mention that they go with just about everything? Just call 'em your summer secret weapon.