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Now, if there’s any region to emulate in terms of style, it’s Scandinavia. Experts when it comes to slick, minimal dressing, if you want to nail the aesthetic, it’s all about sharp silhouettes, clean lines and high-quality fabrics. To help you master subdued dressing, here are three Scandinavian brands to get familiar with, ASAP.

Wood Wood logo-print T-shirts, printed shirt, jeans and trainers available at ASOS | ASOS Style Feed

Wood Wood

Creator of steezy streetwear, Wood Wood has been producing laid-back road-ready cuts since 2002. Originating from Copenhagen, Denmark, if you’re after staple pieces with a '90s-flavored edge, look no further than the brand. For SS18, try teaming a Wood Wood logo-printed T-shirt with a pair of the label’s light-wash slim-fit jeans to nail that Scandi skater vibe.

Noak Harrington jacket, printed shirt and beige trousers available at ASOS | ASOS Style Feed


Hailing from Sweden, Noak knows how to deliver everyday pieces with a refined edge. From smart transitional jackets to sophisticated slacks in minimal colors, you can wear the brand’s pieces as workwear or just to chill in during the weekends. Interestingly, its latest collection features eccentric graphic-print shirts if you’re looking to flavor up your wardrobe with something a little different this spring/summer.

Dr Denim T-shirt, jeans and track jacket available at ASOS | ASOS Style Feed

Pictures: ASOS

Dr Denim

Lately, it’s all about top-notch denim threads, and what better brand to look to than Dr Denim? A family-owned business launched back in 2004 in Gothenburg, Sweden, the ethos of the label is to create long-lasting pieces that transcend trends. Add a sturdy pair of jeans from the company to your collection or go for an ultra-cool track jacket from the brand to see you through festival season.