HOW TO PERFECT THE PANINARO LOOK

For any self-respecting Paninaro, the ultimate must-have was a brightly colored puffer jacket. Bold color-blocking was the backbone of the look. Done right, the puffer was layered over a logo sweatshirt and worn with Timberlands and Burlington socks.

For a modern take, choose an oversized puffer style, and wear with a half-zip top. Cropped pants, ideally bringing some pattern to the mix, takes the styling to the next level.

Like any subculture, the signifiers of being part of the Paninaro can be imperceptible to outsiders. For the uninitiated, the look could be written off as an iteration of normcore, but there are subtle markers for those in the know. 

T-shirts should be high-necked, loose-cut, tucked in and boldly colored with even bolder slogans. Jeans are stonewashed and finish above the ankle. To finish? Layer with an oversized puffer, obviously.

The Paninari developed their own status symbols, and worshipped at the altar of sportswear labels or bygone cult brands like By American or Best Company. Eventually, the look traveled north, where it was adopted by the British sports fans of the late '80s and early '90s.

Today, we’re seeing a revival of Italian heritage sportswear brands like Diadora, Ellesse and Fila. A logo windcheater is a perfect nod to the look, especially when worn with white chinos, socks and sneakers.