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Product & Stock

How do I know that I’m buying a genuine product?

At ASOS, we only stock genuine and authentic items, bought directly from the brands we offer – we don't buy fakes, so you can be sure the item you've received is genuine, even if it arrives in non-branded packaging.

Currently, all clothing, accessories and jewellery goes into a plain bag. For footwear, we re-use the box if it’s in good condition. If the box isn’t re-usable, we’ll then re-box it into a plain brown box.


However, if you're not entirely happy with your item, you're welcome to return it to us for a full refund. Click here to find out more about our Returns Policy.