- The only drama you need is in your lashes
- Curling and lifting formula
- Enriched with provitamin B5
- Pigmented, ink-black color
- Hook ‘n’ Roll™ brush
- Custom-designed hooks help catch lashes
- Long-lasting and water-resistant
- Easy to remove
- Want a closer look?
- Just press play on the video
In 1976, sisters Jean and Jane Ford flipped a coin - heads they opened a deli, tails they opened a makeup store. It landed on tails, so they set up shop in San Francisco and launched whimsical cosmetics brand Benefit. We've handpicked a few of its products and it's safe to say that the POREfessional primer and They're Real! mascara are two of our faves. Check out the brand's high-beam highlighter too - it's won awards, don't you know.
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