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Making fashion that you love is what we’re all about – but you want to love what it’s made of, and how, too. We’re constantly reviewing our products and practices, materials and methods to find ways to reduce the impact they have on our planet and the health of those living near to where they are made.
We’re members of two amazing organisations that help us accurately quantify (and therefore work to reduce) our environmental impact. Firstly, since 2012 we’ve used Sustainable Clothing Action Plan (SCAP) – now called Textiles 2030 – to assess our UK clothing production across its lifecycle. This helps us figure out how to make it less wasteful, as well as reduce its carbon and water footprints. Then, there’s Sustainable Apparel Coalition (SAC). SAC developed a set of standardised sustainability measurement tools, which we've been using since 2016. A mix of facility, brand and product tools, they measure environmental impact across the supply chain. We use these tools in a number of ways, for example, we’re rolling out the facility tool to our Tier 1 and Tier 4 suppliers that make ASOS products, fabrics, and leather so that we can assess their current carbon emissions and work with them to improve their carbon impact. We also use their Materials Sustainability Index (MSI) to inform our preferred material strategy. For more deets on our sustainable sourcing, head to our plc site.
Animal welfare
We’re committed to ensuring neither we, nor our suppliers, ever use the following materials: any part of vulnerable, endangered, exotic or wild-caught species; fur or rabbit hair; feather and down (with the exception of Responsible Down Standard products sold by some of our partner brands – see more about that here); bone; horn; shell; teeth; mohair; cashmere; and silk. Any leather, wool or other animal hair you see on the product label is a by-product of the meat industry and comes from suppliers with a good reputation for the care of animals. We work to the British Retail Consortium’s vegan guidelines (which you can read more about here) for all of our vegan products – and make sure that all our partner brands that sell vegan products with us do the same. When it comes to our Face + Body products, we’re strictly against animal testing.
You’ll probs hear this term a lot in relation to circular fashion. Broadly speaking, circularity is about reducing waste, keeping products in use and closing the loop by reducing, reusing and recycling – all to ensure the pieces you love will last longer (and creating a new life for the ones you don’t). As well as signing up to WRAP’s Textiles 2030 initiative, we’ve partnered with Global Fashion Agenda on pursuing three main pathways to circularity. First there’s upskilling our design and product teams in circular design principles – which we do with the Centre for Sustainable Fashion at London College of Fashion. Secondly, we need to address waste by giving your ASOS (or otherwise) pieces a new life – as themselves or something else – at scale, which we’re exploring alongside the Ellen MacArthur Foundation and Global Fashion Agenda. Finally, we’re working to increase our uptake of recycled materials and track this annually to help make sure we’re moving in the right direction (you can read about our targets for more sustainable materials in our 2030 Strategy Report)
ASOS Marketplace
For the vintage and small biz lovers out there, meet ASOS Marketplace. We’re proud to rep thousands of boutiques from all over the world, including vintage to help divert waste from landfill, and independent boutiques to help you shop small.