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At ASOS, we’re all about style with substance. As long-time believers that shopping fashion should be a positive experience from start to finish, we’re on a mission to make sure that includes its impact on people, animals and the environment, too. We’re growing every year – creating jobs globally, helping local communities prosper in the UK and overseas, sourcing more sustainable product, and using our influence to promote change in the industry – but with every milestone we reach, we want to think carefully about how we’re affecting the environment and looking after the people in our supply chain.

We know we’re not perfect, but we’re serious about doing this right – from our products and packaging to our partners, people and planet. We’re on a journey to becoming a more sustainable brand, and we hope you’ll join us. Interested? Find out more about it below…


We want the clothes you love to work better for our planet and the people on it, whether that means improving the materials and processes we use, innovating with circular design methods, or training our design teams so they're equipped with the right skills. Shopping responsibly shouldn’t be hard work, so we’ve made it super-easy for you with our responsible edit and our sister site, ASOS Marketplace.


Your next add-to-bag should never involve a choice between style and conscience. That’s why we make sure none of the products we sell use animal-derived materials like mohair, cashmere or silk. Plus, we’re switching to responsibly sourced raw materials where possible, and we partner with certified organisations to make that happen, from the Better Cotton Initiative to the Leather Working Group.


Team ASOS would be nothing without the people in it, from those at the start of our supply chain to those sending out your orders. We know it’s our responsibility to make sure they all have their rights respected and feel safe and secure at work, so we work closely with partners like Anti-Slavery International and IndustriALL Global Union to make sure they’re protected.


We want to do better, fact. But we want to encourage the rest of the industry to make positive changes, too – so when we sell other brands’ products on our site, we request that they meet five key conditions around supply-chain transparency and sustainable materials.


Being extra is a yes from us – but not when it comes to waste. We’ve already achieved the targets of our 2015 carbon strategy, which defined how ASOS planned to reduce carbon intensity per customer order every year – but we’re not stopping there. Check out the rest of our future plans to see for yourself.


The Responsible Blog

Read blog articles about our responsible fashion journey here

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