GET TO KNOW THE NEW GLASS ONION | RECLAIMED VINTAGE COLLAB

Glass Onion is the UK’s *biggest* vintage clothing supplier, and Reclaimed Vintage hosts ASOS’ take on old-school style. We’ve just launched a brand-new collab between the two brands which reworks pre-loved clothing to create truly one-of-a-kind pieces. The first drop is all about 90s college visuals and girly grunge – think sporty slogans, reprofiled denim and nostalgic logomania. We sat down with Glass Onion's Head of Marketing, Alice Leadbetter, to get an insight into the collection!

Hey, Alice! Tell us about Glass Onion and the collab! We want *all* the details.
Glass Onion was founded in 2005 and we have an in-house factory where our machinists transform damaged or unwanted garments into new designs that can be loved again – just like we did for this collection. After exchanging design ideas and visiting each other’s HQs, the collection began to take shape. We're so thrilled that it's finally launching.

You guys are doing amazing things. How do you source your vintage?
We have a dedicated team that sources from Textile Recycling Plants across Europe and the US. They sort through over 10,000kg of material per day, and vintage accounts for about 1% of that! Once we have enough, it's baled and shipped to our warehouse, where the journey continues.

This collection is super nostalgic. What influenced it?
It's a hybrid between the 90s college aesthetic and modern streetwear with a sporty lining. There's plaid, retro logos, relaxed fits all around, and, of course – denim!

Hard one... tell us your favourite piece!
The Levi's jeans! They're the perfect example of how we bring abandoned clothes back to life. They're in the perfect light-medium wash we all associate with the 90s. We can see them styled with almost anything. Our spliced T-shirt is also a fave, the design gives it so much character.

Why choose vintage? 
From the print, to the pattern, to the denim wash – each piece is entirely unique. You're guaranteed to be wearing something truly one-of-a-kind that nobody else owns, each piece carries its own story.

What goals did you want to fulfill with this drop?
We want to carry on doing what we've always done – rescuing even more clothes from landfills and offering a greener approach to fashion.