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NEW DROP

JORDAN HAMES GIVES US THE LOWDOWN

You might have seen Wes Nelson styling out the first drop of our ASOS DESIGN Must-Haves a couple of weeks back, and now it’s time for the second round. This time, it’s Love Islander, Insta style king and sneaker connoisseur Jordan Hames. Check out some of our favourite looks below, and find out what Jordan's been up to since his stint on TV, his style inspo, and his all-time favourite kicks…
A picture of TV star Jordan Hames wearing a pastel green borg hoodie and slim jeans from the new ASOS DESIGN Must-Haves collection. Available at ASOS | ASOS Style Feed

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How did Love Island change your life?

It was probably the best thing I’ve ever done because it helped me get to where I am now. I’ve been given the opportunity to show the world what I’m interested in, and that’s all I ever wanted to do, really. I’ve just started a podcast on BBC Radio 1Xtra with Snoochie and Kaz Crossley, and done a BBC1 Match Of The Day X feature with Manchester United’s Brandon Williams, which was a dream come true for me – as is this ASOS shoot, honestly.




Do you still keep in touch with any of the other contestants?
I formed genuine bonds and real friendships on the island; I'm still close with Chris Taylor, Michael Griffiths and Danny Williams – we actually all live together!




What do you like the most about the ASOS DESIGN Must-Haves styles?
The pastel shades in the collection. There’s a full pastel-pink outfit – a top and cargo pants – that I styled with some white shoes that also had a bit of pink on, it tied the look up nicely. I like the fact that a lot of the collection is oversized too, that’s the kind of stuff I wear day-to-day.



Where do you find your style inspiration?

People like Travis Scott and Lil Uzi Vert – they both have that utility-led vibe, lots of neutral and pastel tones. Travel is a massive inspiration for me as well. I’m half Ghanaian and the culture is full of bright colours, so, when I was there recently, I suddenly thought: right, this must be why I always go for things that are a little bit outside the box! It felt like it was half of me that I hadn’t seen before.
A picture of TV star Jordan Hames wearing a padded bomber jacket, an oversized check shirt and blue jeans from the new ASOS DESIGN Must-Haves collection. Available at ASOS | ASOS Style Feed

Who is your style icon?

American rappers specifically – I just think the way they dress is sick. I love the looks that come out of LA; I shop a lot at Melrose Avenue when I go there, and I also love visiting vintage shops to find pieces you can’t get anywhere else.



How do you keep your Insta so fresh?

When you’ve got a creative platform, it’s easy to just post what you know will do well, but I just want to put up the looks that I'm into, and not do it for anyone else. People didn’t really get it for a bit, but now I think they recognise my interest in fashion and that I like to do things. I’ve managed to gain a bit of a following for it, which is great.



What was the last outfit you bought?

It was actually from ASOS, you can find it on my Insta right now. It was a white oversized ASOS DESIGN shirt with a pink flower on it. I styled it with a white ASOS DESIGN vest and some purple Levi’s jeans that I also got on ASOS. I matched them with a pair of deadstock pink and white Nike Jordan 1s👟
 A picture of TV star Jordan Hames wearing a black puffer jacket, an orange beanie and beige chinos from the ASOS DESIGN Must-Haves collection. Available at ASOS | ASOS Style Feed

How many pairs of trainers do you own, and do you have an all-time favourite pair?
I actually don’t know because I’ve recently moved to London, and I’ve got some pairs down here and more at my mum and dad’s. I must have over 50 or 60 pairs, I think. I’ve just bought my favourite pair actually, the Off-White x Nike Air Jordan 4s.

What are your top 3 grooming tools?
So, the top thing I use on my hair is Cantu shampoo and conditioner, it keeps my hair soft and curly, so I don’t go anywhere without that. In terms of skincare, I’m always using an exfoliator, toner and a moisturiser. And, of course, I’m not going anywhere without my afro comb.

Talking of going places, what&rsquo's your dream destination?
Tokyo. There are so many brands I follow on Instagram that come from Japan; they all take so much time over the designs and quality. It’s somewhere I want to go as soon as I can!

A picture of TV star Jordan Hames wearing an oversized pastel shirt and pastel cargo trousers from the new ASOS DESIGN Must-Haves collection. Available at ASOS | ASOS Style Feed

CHECK OUT THE NEW ASOS DESIGN MUST-HAVES Items