We use cookies for two reasons: to give you the best experience on ASOS, and to make sure the ASOS ads you see on other sites are relevant. By continuing, you agree to our use of cookies – find out more here.

Skip to main content
your browser is not supported
To use ASOS, we recommend using the latest versions of Chrome, Firefox, Safari or Internet Explorer



In the spirit of Plastic Free July, and as part of our ongoing commitment to becoming a more sustainable brand (#WeAreOnIt), we thought we’d highlight some bits that’ll help you live not just a plastic-free month, but hopefully a plastic-free future, too. Take a look at these small swaps that can make big changes.

A more sustainable shave

Bulldog Skincare bamboo razor (1558373), £12

If you love a smooth shave, you’re probably aware of how many razors you get through in a month, a year, etc, etc. Well, ditching plastic disposable options is a really easy way to reduce your plastic use. Bulldog recognised this and came up with the above bamboo razor, complete with interchangeable heads. Everything (including the ink used on the packaging), is made from recycled materials – even the metal is unchromed, to reduce the razor’s environmental impact. Smooth move, chaps.

Ditch single-use cups and bottles

Stojo Brooklyn 12oz collapsible cup, £11.99

You know what goes great with your morning shave? A nice, hot cup of tea or coffee. However, what do you think happens to all those plastic lids after you’re done with them? That’s where Stojo comes in – just one of its reusable (and collapsible) cups or bottles can save thousands of its plastic counterparts a year. And, much like Bulldog, Stojo is also striving to use recycled plastics in its manufacturing process.

No more plastic bags

ASOS DESIGN organic tote bag, £6

Yep, the humble tote bag is a really easy way to ditch single-use plastics. Simply pop one in your pocket and you’re always ready to nip to the shops and say ‘no’ to a plastic bag. Look out for any ASOS DESIGN tote bags with ‘organic’ in the product title, too – the cotton used to construct these uses less pesticides in the growing process, so it’s better for the environment. That’s double the sustainable points on this one, then.

Pictures: ASOS

Yep, re-useable straws

Hip Cleanstraw re-sealable straws, £9.99

Along with plastic cups, razors and bags, plastic straws are another environmental nuisance we can definitely do without. Luckily, reusable straws are very much a thing. The straws in the pack of three above feature a zip function, so you can open them up to clean them and then simply snap them back together. That means you can use them again and again. No waste, no problem!

Reading this thinking, ‘isn't it likely I'll get all of these plastic alternatives delivered in a plastic bag?’ Well, we have some good news: all our bags are 100% recyclable and feature recycled materials – and because they're lighter and squishier than cardboard, this helps keep our vehicle emissions lower, too. We’ve also signed up to the Ellen MacArthur Foundation’s New Plastics Economy Global Commitment (phew!), which ensures we’re on track for achieving the four following things: 

•Take action to eliminate problematic or unnecessary plastic packaging by

•Take action to move from single-use towards reuse models where
    relevant by 2025

•100% of packaging to be reusable, recyclable or compostable by 2025

•100% recycled or renewable content used in plastic packaging by 2025, with at       least 30% of this being made up of post-consumer waste

So, we know we’re not perfect, but #WeAreOnIt