STYLE. GROOMING. INSPIRATION. ADVICE.
GET TO KNOW THE SUNDAZE TREND
By Eleanor Dunne, 10 July 2020
Every season, the ASOS buying team creates trends – predicting, months in advance, the looks you're gonna be loving. They're basically magical fashion fortune tellers 🔮 – and for SS20, one of their biggest moods is 'Sundaze'. What's that, we hear you ask? Well, it's a blend of tie-dye, fresh pastels and a touch of utility – think Kanye West's Sunday Service, mix it with Coachella vibes, add a hint of the 90s, and you're there! To show how to wear it, Menswear Assistant Buyer John Jones-Odeh has picked his fave bits from the trend, and styled them all together to give you some sweet Sundaze inpso. Check out the video below, and get the look yourself by shopping the trend in the carousel at the bottom.