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It's true that we rarely go a season without camo rearing its well-concealed head on the runway. For the recent SS20 shows, designers took a whole new approach, proving that there is no limit to the power of one of our favourite prints. In a subversive move, it came across in bold hues and reworked patterns, totally at odds with the design’s traditional nature. If you’re into the look, the rule going forwards is simply: go loud or go home.
A picture of a model from the Valentino SS20 runway show wearing a bright camo shirt.

Picture: IMAX Tree

Seen at

Valentino showcased the most vibrant variations of the forest-dwelling fave by combining a mash-up of suitably non-traditional colours. The result was a truly eye-watering but totally wearable finish. Is emergency orange on the up again? Maybe. Elsewhere, Dries Van Noten and Fendi stuck to the colour palette's old-school roots but differed in the pattern details. Florals made up the former's designs while the latter mashed up checks and palm-like prints, instead of the more traditional splodges. 
asos ruddy

Instagram: @asos_ruddy

Seen on

Our very own ASOS Insider Ruddy shows here that bold camo looks lend themselves particularly well to a skater-led style, the key piece being that paint-flecked camo shirt. The thing about using so many bold colours is that the colour-matching opportunities shoot right up as well. Ruddy’s managed to offset the bolder theme with a long-sleeved tee and cargo-style denim, complementing the background and the highlights in the shirt. Extra points for the safari-style hat, too.
A picture of a model wearing a fish-camo print shirt and shorts co-ord by Billionaire Boys Club. Available at ASOS.

Picture: ASOS

Try this

With a colour scheme this wild, it might be worth pulling out all the stops and going full co-ord for this trend. From a certified supergroup of the streetwear scene, Billionaire Boys Club – the collab effort of Pharrell Williams and BAPE's head honcho, Nigo – this fish-camo co-ord has got ‘Ibiza closing party’ written all over it. Alternatively, the shirt alone will see you bang on trend for the rest of the summer and well into next, making it a trend-driven investment piece of massive proportions. Genius.