STYLE. GROOMING. INSPIRATION. ADVICE.
INSPIRATION AND ADVICE
5 SS20 TRENDS TO TRY NOW
By Steven Potter and Matt Glazebrook, 15 July 2019
With the men's fashion month shows all done and dusted for another season, it’s time for us to cast our sartorial third eye over next year’s top trends. You know, so you can get a head start now, if you like. Take a look at our five big SS20 trend predictions below.
Ah, camo, arguably the easiest collection of mish-mashed colour to wear out of the lot – the print for people who aren't totally sure about wearing prints. Well, the blending-in-to-stand-out favourite is back – but not as you know it. Valentino (above) showcased three punchy colourways that would be little use on any battlefield (on this planet at least) but brought a cartoony vibrancy that stripped the print of any militaristic connotations and felt like a fresh new way to wear an old menswear warhorse.
On the flip side, Dries Van Noten (above) created a similarly deconstructed take on the camouflage template, but instead of pop-art brights, opted for intricate florals in army greens and browns. Fendi also got in on the act, offering up camo-like styles made up of mixed-check details and floral palm designs. If the SS20 shows are anything to go by, next season’s camo will be nothing like the regimented designs we’re used to seeing. SP
Fashion's new age moment took a turn for the utopian in Paris. Floaty robes abounded at Jil Sander and Raf Simons, conjuring up everything from the glassily beatific, soft-drink-toting flower-children of 1970's iconic 'I'd Like to Buy the World a Coke' ad, to the sinister, smock-clad cultists of new Swedish folk-horror flick Midsommar. Loewe (above), in particular, embraced commune chic in a big way, with drapey fabric, soft pastel colours and 70s stripes.
For a more wearable, everyday take on the 'joined a cult but make it fashion' vibe, look to Louis Vuitton SS20 (above). Virgil Abloh sent models sauntering through the Place Dauphine in boxy, gardening-inspired pastels. Flower-power flowed throughout, with floral motifs on tracksuits and shirts, and garlands draped over a skater-meets-Shambala oversized tee and baggy trews get-up. MG
Blue (and rust) for you
We’ve talked overarching designs but what about next summer’s key colours? SS19 saw neon, pastel and sunset shades ruling the roost and for SS20 there’s a return to what some may consider a little more wearable. Powder blue – you know, the colour that springs to mind when you think ‘Oxford shirt' – featured heavily in ACNE Studios’, Amiri and Wooyoungmi’s collections across utility tops, and 70s-esque suiting.
Rusty hues are set to carry on through this year and into next with Valentino displaying the warm tone across blazers, shirts and jackets and Sies Marjan teaming both shades into the strappy look above. A pleasingly offbeat (but totally wearable) combination you can catch us in from now until next year at least. SP
Old town robes
It's been a few seasons since the western influence rode into town, but with everyone from Solange to Cardi B incorporating yeehaw steez into their wardrobe rotation, and Lil Nas X's Old Town Road smashing genre boundaries and chart records alike, this might be the year we see contemporary ranch dressing truly reign (rein?) supreme. In Paris. Ami got the 'hat is matte black, boots (plus everything else) is black to match' memo with their cattleman-goth collection, while Sankuanz (above) went down a more colourful, rhinestone-cowboy route.
Phipps mashed together the cowpoke principle with Y2K touches (cargo pants, neon print touches), ticking all the late twenty-teens trend boxes in the process. Valentino (above), in contrast, kept things a little more classic, affixing rodeo-ready fringing to a bronco-busting triple-denim ensemble that would look as at home in your local on a Friday night as it would on the range. MG
You don't need us to tell you that a leather biker jacket is a never-not-in-fashion classic, but it’s your tailoring game that looks set to be leather-clad for SS20, with jackets, blazers and even overshirts featuring across a number of collections. Louis Vuitton opted for leather shirts in pastel hues – a refreshing twist on the traditional black and brown shades, teamed with light-blue flares for a distinctly 70s edge.
Versace took a more utilitarian approach, with belted leather blazers suitable for storming any boardroom meeting with Berghain-esque aplomb, and backed it up with black trousers and satin blue shirts to break up the palette. The biker jacket still had a moment though, styled over office-ready suits and off-duty hoodie and jeans combos alike. SP