STYLE. GROOMING. INSPIRATION. ADVICE.
STYLE AND CULTURE
CULT ITEM: TIE-DYE
By Chris Sayer, 7 April 2021
Loved by flower-powered hippies in the 60s, all-night 90s ravers and Y2K21 TikTokers alike, tie-dye really is the colourful gift that keeps on giving. The psychedelic print has cemented itself as one of THE coolest trends of all time, so we're taking a trip drown memory lane to look at how it started, and why, 50+ years later, we still can't get enough...
Flower power staples
Tie-dye originated wayyyyy back in 500 AD, but we'll fast forward a bit to the late 60s in New York's outrageously cool Greenwich Village. It started when a chap called Don Price starting producing eye-popping shades of dye in squeezy bottles. He persuaded a bunch of artists to use these hip new hues to create T-shirts to sell at a then-new festival, and the rest is psychedelic history...
Woodstock to the world
We're talking Woodstock, peeps. Thanks to stars such as Janis Joplin and Joe Cocker jumping on the tie-dye bandwagon, the design's fate as a festival go-to was pretty much sealed from August 1969. Throughout the 70s, the radical look and DIY aesthetic would go on to become an unofficial uniform for peace-loving hippies the world over. Groovy, man.
Appropriate rave attire
It took until the EDM-soaked 90s for tie-dye to get its first major resurgence when ravers all across the world adopted it as the perfect accompaniment to the psychedelic sounds of artists like Paul Oakenfold, Danny Rampling and bands like Happy Mondays and The Stone Roses. Wherever there's fun, a sense of freedom and banging tunes, tie-dye isn't far behind.
Once a statement for fringe subcultures, but now a bonafide seasonal staple, tie-dye embodies spring/summer. Wanna rep feel-good vibes all year long? Copy and paste @asos_jono's psychedelic sweat look for a high-vibe chill. While we (hopefully) prep for the summer of our lives, it's only right we bring the print of the ages through for 2021, too. Peace out, peeps.