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EDITOR PICKS

JANUARY'S BEST NEW DROPS

By Steven Potter, 21 January 2019

Feeling a little, mid-JanuaryYeah, us too, but don’t dwell on the lack of vitamin D and freezing temps because we’ve got three red-hot drops on the way from Polo Ralph Lauren, The North Face and streetwear brand ParlezExpect a combo of bright hues and standout prints fit to banish those January blues with seriously steezy results.
A picture of three T-shirts and a sweatshirt from Polo Ralph Lauren's newest diffusion line. Available at ASOS.

Polo Ralph Lauren

You can’t deny Polo Ralph Lauren’s status in the streetwear pantheon. Snow Beach, Sailing, CP-93 – cop-worthy picks are second nature to the US heritage brand. We’re heading back in time once more with the newest PRL line – The Great Outdoors, another result of a fruitful rummage in the archives. The main feature is the iconic Sportsmen Respect Wildlife logo, stamped across coloured tees and camo sweatshirts. Just swerve wearing them on any muddy country hikes you’ve got planned, yeah?
A flat lay of five colourful T-shirt from The North Face. Available at ASOS.

The North Face

Outdoor enthusiasts The North Face have, as you might expect, gone all outdoorsy for their latest drop of colourful logo teesAlso, for ultimate bragging rights, each piece is exclusive to ASOS, too. Stepping away from the minimal and iconic logo so readily adopted by streetwear aficionados, this newest crop makes use of bolder and more stylised branding set against bright colour backdrops. Very 90s indeed. The graphic inspiration came from TNF’s own archives and, with retro logos tying in neatly with all the throwback trends currently doing the rounds, these pieces are hot-to-cop.
A picture of four colourful T-shirts from streetwear brand Parlez. Available at ASOS.

Pictures: ASOS

Parlez

Pastel shades are basically spring in colour form, but there certainly isn’t anything wrong with repping the breezy hues early. Thankfully, Bristol-based streetwear label Parlez has just dropped a crop of colourful tees to see you through the rest of winter in styleThe brand first burst onto the scene in 2012 and quickly gained mass appeal for its steezy cuts and minimalist approach to branding. Talking of which, this fresh selection features embroidered logos, each with a slightly different vibe. Think of this release as a more understated approach to livin’ that logo lifestyle.

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