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There are two kinds of Christmas shoppers: the ones who start way back in January and the ones who leave it till the very last minute (sound familiar?). But with 20% off absolutely everything in our Black Friday promotion, you can hit the festive sweet spot by getting everything on your list (that includes treats for you, obvs) before you’ve even opened the first window on your ASOS Grooming Advent Calendar. To help kick things off, here are our top 10 Black Friday picks, as chosen by our ASOS editors.

ASOS DESIGN slim jeans in leopard print, £35


'Animal print is still going strong – this comes in a co-ord, too, if you’re really brave!'


– Letty Meanock, Deputy Style Editor

Weekday black cord jacket, £55


'Keeping things tonal for the perennial savings drain that is Black Friday, I’m looking to cop this jacket to top a co-ord of vintage proportions; a 70s inspired look for 80% of the price.'


– Steven Barrow, Marketing Exec

ASOS DESIGN oversized check blazer, £80


'This statement oversized piece is so versatile perfect for layering and for seeing you through the party season.'


– Joshua Gilmore, Stylist

G-Star X Jaden Smith slim jeans with patches, £250


'ICYMI, Jaden Smith designed a line of clothes with G-Star and it’s great – check out these jeans.'


– Warren Leech, Junior Fashion Editor

ASOS DESIGN western jacket, £55


'As someone who only tends to wear navy or black, this jacket is perfect. I love the western detailing and velvet texture.'


– Ben Van Den Broek, Junior Fashion Editor

ASOS DESIGN zebra fleece jacket | ASOS Style Feed

ASOS DESIGN zebra fleece jacket, £60


'Hang up your coach jacket this season and get yourself a fleece. And make sure it’s brightly coloured or animal print – the louder the better.'


– Jo Greasley, Junior Fashion Editor

Nike M2K tekno trainers | ASOS Style Feed

Nike M2K tekno trainers, £90


'Nike’s M2K Tekno silhouette has been my favourite trainer release this year by far. I already have the pink colourway and was eyeing up the all-white pair but this grey iteration is just what I need to see me through the rest of the season. And at 20% off, who am I to say no?'


– Lakeisha Goedluck, Junior Editor

Converse Chuck Taylor All Star waterproof trainers, £95


'I generally like to keep things simple and classic underfoot, which usually means Chuck Taylors all summer long and Doc Marten boots for the winter months. But these Chuck 70s, with a chunky, frost-ready sole and a waterproof GORE-TEX upper, are making a strong case for turning my Converse game into a year-round deal.'


– Matthew Glazebrook, Senior Editor

Dr Martens leather backpack with yellow stitching | ASOS Style Feed

Dr Martens leather backpack with yellow stitching, £160


'With winter now upon us and requiring heavier-duty garms, this large leather backpack by Dr Martens is a perfect staple piece to put the finishing touch to your cold-weather look.'


– Daniel Reid, Project Coordinator

Picture: ASOS

adidas Originals Yung-1 trainers, £100


'At first I tried to resist the dad trainer trend, but these cloud-white YUNG-1 sneakers are just too much. Not only does the silhouette tick all the sartorial boxes, this colourway is clean enough to wear with the minimalist garms that have taken over my wardrobe this year.'


– Ashley Birch, Junior Sub-Editor