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EDITOR PICKS

ASOS DESIGN X LAQUAN SMITH IS HERE

By Lakeisha Goedluck, 31 October 2018

Hailing from Queens, New York, LaQuan Smith is the designer diversifying fashion with his luxurious, next-level pieces. From night-out-ready net tees to studded bomber jackets, celebrate your individuality with the visionary’s inclusive, unisex range that's exclusive to ASOS.

A model wearing a co-ord and coat look from the ASOS DESIGN x LaQuan Smith range available at ASOS | ASOS Style Feed

After being turned away by fashion schools, Smith went ahead and started up his label back in 2010 regardless. Since then, he has built up an impressive following for his rule-breaking designs that celebrate the fearlessness and unapologetic self-expression of those who wear them.
A model wearing a net T-shirt and checked co-ord from the ASOS DESIGN x LaQuan Smith range available at ASOS | ASOS Style Feed

A model wearing a net T-shirt, studded du-rag and studded bomber jacket from the ASOS DESIGN x LaQuan Smith collection | ASOS Style Feed

ASOS Magazine sat down with the entrepreneur to discuss the ways he’s making waves across the fashion industry. Read a snippet below and catch the full interview in the latest issue of the magazine, available here.

A model wearing a green dress and boots from the ASOS DESIGN x LaQuan Smith range available at ASOS | ASOS Style Feed

A model wearing a black bodycon dress and leopard-print boots from the ASOS DESIGN x LaQuan Smith range | ASOS Style Feed

Pictures: ASOS

On what his brand stands for...
Confidence and being completely unapologetic in who you are. It’s always about accentuating the body and this concept collection will reinforce that in an affordable and attainable way. There are so many different words I could throw out: self-love, self-respect, sex appeal, feminine, luxurious…

On how the collaboration came about…
It was super-organic. I was showing the collection at Paris market, Lola [Okuyiga, ASOS Talent Team Buyer] came about and while we were figuring out how we could work together, 'concept collection' came up. I get knocked off every day, so I was super-excited to work on this. I am a start-up [with limited] resources, so for a company like ASOS to support a young designer like myself is a really good move.

On working with ASOS...
I’ve had the creative freedom to do anything I want. The categories are incredible – I’ve always dreamt of doing shoes, bags, belts, glasses and socks. So many men are like, ‘You gotta do something for us’ and this is a great platform.

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