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As a medium, fashion offers up the perfect opportunity for self-expression. Most people don’t slot into one defined category when it comes to their personality, so why dress in a way that limits you? To help empower you to explore your style and embrace the many sides of yourself, meet our campaign star, Jazzelle, whose aesthetic knows no bounds.

ASOS campaign star Jazzelle | ASOS Style Feed

Driven by the need to explore every side of herself, the Detroit-born model's restless self-discovery makes her an inspiring totem for unapologetic self-expression. To inspire you to play around with your own style, read our conversation with Jazzelle and watch her transformation from extra-terrestrial entity to futuristic cowboy and much more in the video below. 

Jazzelle in animal print | ASOS Style Feed

Jazzelle as a cowboy | ASOS Style Feed

What does self-expression mean to you?
Self-expression means freedom to be myself; it means to live freely. It’s about having the ability to not only break the confines of societal standards, but your own as well! Self-expression allows you to break down barriers in order to grow.


What would you say makes you unique? 
I mean I obviously have a unique look, but what makes me really different is my perspective, and how I see the world. I’ve created a world of my own in my head, that makes me feel safe no matter what I’m doing or where I’m at. That safety opens up my mind to take in more of the world, rather than being held back by fear and negativity. That attitude is what got me out of my hometown and into my dreams. It wasn’t taught to me by anyone – it’s just organically me.

Model Jazzelle for the ASOS Explore Your Style campaign | ASOS Style Feed

Jazelle in a barber's chair for the latest ASOS campaign Explore Your Style | ASOS Style Feed

Pictures: ASOS

Who and what inspires you?
I’m inspired by people with bold, unapologetic styles and attitudes. I’m inspired by the people who are mostly ignored by the world but still find a way to shine. I’m inspired by people who have confidence in themselves!

Video : ASOS