BRAND FOCUS: KANGOL
By Lakeisha Goedluck, 5 September 2018
Alongside the likes of Fila, Reebok and Kappa, Kangol is another sportswear brand that enjoyed widespread popularity during the 80s/90s. In particular, the label’s retro hats are experiencing somewhat of a renaissance – take a look at the key styles to cop from Kangol below that are available right now on ASOS.
Founded in England post-World War I by veteran Jacques Spreiregen, the company initially produced berets for soldiers during World War II. Here's a little-known fact for you: the brand name Kangol is actually a blend word – the ‘K’ derived from knitting, the ‘ang’ from angora and the ‘ol’ from wool.
Fast-forward a number of decades to the late 80s/early 90s, when hip-hop icons such as LL Cool J and the collective RUN DMC were seen as trusted style icons. Champions of the tracksuit and ostentatious jewellery, all of them were fans of Kangol’s Kangaroo-printed hats. In fact, you’d be hard-pressed not to find a photo of LL Cool J back in the day without a Kangol bucket hat perched on his head. Actor Samuel L. Jackson has also always been a fierce proponent of the Kangol flat cap – he can still routinely be spotted in one to this day.
To style a steezy logo-embellished bucket hat from the brand this season, go for a laid-back streetwear aesthetic. Pop one of these monochrome iterations on your head and opt for a half-zip jacket, casual joggers and a slick pair of old-school Nike trainers on foot.