CULT BRAND: CALVIN KLEIN
By Caroline Ferry, 18 August 2018
There aren't many truly iconic brands that come to mind when someone says boxers or jeans. It's a pretty small pool. And one that Calvin Klein has pretty much dominated since day dot. Founded in 1968 as a coat and dress store in NYC, it wasn't until the early 80s that the brand made their foray into designer jeans and men's boxers, a move that changed their own fortune – grossing $70 million in a single year – as well as the underwear game forever. No longer were boxer shorts the plaid, baggy, spouse-bought Christmas presents of yore. These ones were slick, sexy and meant to be seen. This was a underwear revolution for guys.