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EDITOR PICKS

BEST NEW DROPS OF JULY

By Lakeisha Goedluck, 12 July 2018

We’re now midway through summer, and, by some miracle, it’s still warm outside. So if you’re in desperate need of topping up your supply of sunshine-ready garms, don’t panic – here’s a round-up of the freshest picks to land on ASOS this July from Polo Ralph Lauren and Element x Keith Haring. Happy copping!

New Element x Keith Haring collection available at ASOS | ASOS Style Feed

If you’re down to get involved with the skater aesthetic championed by street-stylers everywhere, then you need to familiarise yourself with Element ASAP. The California-born label was founded during the 90s and has been making waves from across the pond ever since. For SS18, the brand has drawn inspiration from artist Keith Haring, with his instantly recognisable sketches of sprawled human figures decorating everything from casual tees to short-sleeved shirts and lightweight jackets.

New Polo Ralph Lauren tracksuits available at ASOS | ASOS Style Feed

Pictures: ASOS

Always delivering up a healthy dose of streetwear, Polo Ralph Lauren is one of the summer's most hyped brands thanks to the recent limited-edition reissues of its iconic 90s collections. From its selection of staple polo shirts and tees to its newest sailing-inspired CP-93 capsule collection, grab a piece or two from the all-American label to up your steez. Why not jump on the co-ord hype and try one of Ralph’s laid-back tracksuits on for size? Seasonal dressing, sorted.

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